Consumer Products Games & Publishing
Location
Glendale, CA | United States
Job description
The Marketing Manager is responsible for leading brand and product marketing campaigns across assigned licensed titles within the Walt Disney Games global portfolio by partnering with licensees to deliver world-class campaigns.
The Marketing Manager owns an assigned list of titles within the Walt Disney Games business and helps each licensee successfully create/execute go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation – all grounded in a consumer-centric integrated marketing approach.
The Marketing Manager plays an important role within the global Walt Disney Games business with responsibility/oversight for a variety of gaming titles and will blend the qualitative and quantitative aspects of marketing to craft a great story.
The Marketing Manager reports the Senior Manager, Marketing.
This is a Full-Time role.
Manage an assigned list of titles within Disney Games and ensure the successful launch and live operations of these titles in partnership with licensees
Provide Manager, Marketing and/or Senior Manager, Marketing support by acting as the day-to-day lead with licensees in reviewing marketing materials, providing insightful guidance/feedback, and managing/approving go-to-market plans, creative assets, and marketing activations
Be the Marketing Lead for medium sized scope marketing projects
Be the lead marketing communicator for assigned titles to the external partner and internal stakeholders
Be a strong brand steward for The Walt Disney Company brands, especially in providing insights/support to licensees and managing executions to ensure flawless marketing and creative implementations
Leverage quantitative and qualitative insights with licensees to identify market opportunities that inform and help shape player personas/target audiences, positioning, go-to-market plans, creative development, and campaign activations
Analyze performance of marketing campaigns with licensees regularly to identify areas of optimization and make actionable recommendations
Execute industry best practices with licensees and strive to uphold benchmarks across all marketing campaigns and maintain knowledge of industry trends, competitive market, business opportunities, etc.
Help deliver on innovative and performance driven Disney Marketing campaigns that extend reach, increase awareness, and result in meaningful brand deposits
Partner closely with internal cross-functional teams (Product Development, PR, Franchise, Legal and more) to leverage their expertise throughout all stages of production and ensure success
Serve as the internal brand champion for licensees to help garner support for plans across TWDC
Help communicate and collaborate with regional teams to implement global strategy via meaningful local campaigns
Present marketing updates to Marketing Executives and broader Games and Franchise Teams
Create marketing pitch decks, presentation materials, internal plans, and post-mortems
4+ years of experience in Marketing, combined with 2+ years of working in gaming industry
Goal-oriented strategic/creative thinker with a proven track record of taking ownership and driving results
Demonstrated success in brand management, product marketing, user acquisition, and social/community marketing strategies/campaigns
Excellent analytical skills; ability to translate qualitative/quantitative data into actionable insights that tell a story
Strong interpersonal skills; ability to influence and “sell” strategies to a wide audience set and cultivate strong relationships with licensees
Resourceful problem-solver with a can-do attitude; works well under pressure
Highly organized, detail-oriented project manager; ability to multi-task and prioritize
Excellent written, verbal, and presentation skills
Proficiency in KeyNote/PowerPoint; the ability to creatively tell a story in a compelling way
Working knowledge of 3rd party tools used to source app market data and competitive insights
Passion for the entertainment industry with a focus on interactive and gaming strongly preferred
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at .
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The hiring range for this position in Glendale, CA is $102,000 to $136,700 and in San Francisco, CA $111,700 to $149,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.Job tags
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