Location
High Point, NC | United States
Job description
With over 35 years of proven expertise in the workers' compensation industry, Key Risk delivers innovative and responsive solutions that provide our clients the freedom to do what they do best. Offering guaranteed cost options to employers nationwide, Key Risk focuses on delivering products and services within specialized verticals to reduce workers' compensation exposures and deliver industry-leading results.
All products and services are distributed through appointed insurance agents and brokers. Key Risk is a member company of W. R. Berkley Corporation, whose insurance company subsidiaries are rated A+ (Superior), Financial Size Category XV by A.M. Best Company and A+ (Strong), by S&P.
For further information about Key Risk please visit
The Company is an equal employment opportunity employer.
The Marketing Specialist works with marketing and sales & distribution team to execute the company’s marketing strategy and support corporate marketing team. This includes a broad scope of duties focused on events, marketing, branding and communications initiatives that range across all functional areas of the organization. This role maintains responsibility, in partnership with CMO and Marketing Manager, for planning and executing external events. Additionally, role includes marketing content creation, global distribution of communications via email and website platforms, and brand focused quality control across the organization.
Key Functions include but are not limited to:
- Create compelling and engaging content for marketing materials, including collateral, website copy, social media posts, press releases, and email campaigns. Ensure consistent brand messaging and tone across all channels.
- Create visually engaging designs that effectively communicate the desired message and meet project goals. Develop and execute creative concepts for print collateral, print ads, websites, videos, and other marketing materials.
- Develops and coordinates email templates and supporting web content for client emails and ongoing agency updates utilizing mass marketing email tools. This includes responsibility for custom campaign content development and the ongoing management of contact distribution lists for global and custom agency outreach.
- Develops and manages social media strategy to support the advancement of the Key Risk brand and initiatives.
- Manages content updates to Key Risk’s corporate website and intranet.
- Maintains marketing templates and document records through the coordination and scheduling of status updates to support the marketing project request process.
- Responsible for marketing and sales & distribution projects, including business development programs, events and market research and internal surveys.
- Utilize digital marketing channels such as social media, email marketing, SEO, SEM, and paid advertising to reach target audiences. Monitor and analyze campaign performance to optimize results.
- Coordinate scheduling, planning and on-site execution of external agency, broker and client events and conferences, included but not limited to trade shows, agency council meetings, NYC amenities trips and Key Producers Meetings.
- BA/BS in Communications, Advertising, Marketing or related Business Field
- 2 - 4 years of experience in the marketing field with hands-on experience in marketing, branding, communications, advertising and digital media
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other graphic design software.
- Excellent verbal and written communication
We do not accept any unsolicited resumes from external recruiting agencies or firms.
The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.
Sponsorship not Offered for this Role
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