Mitsubishi Tanabe Pharma
Location
Jersey City, NJ | United States
Job description
Entrepreneurial Spirit, Rooted in Tradition . Mitsubishi Tanabe Pharma America, Inc. (MTPA) is a U.S. subsidiary of Mitsubishi Tanabe Pharma Corporation (MTPC) in Japan, which touts a storied reputation more than 300 years in the making. Our parent company - one of Japan’s most respected - is a research-driven pharmaceutical company that has tirelessly pursued medical breakthroughs with global reach. MTPC has discovered and produced several first-in-class medicines for serious diseases, including multiple sclerosis (MS), diabetes mellitus (DM), and amyotrophic lateral sclerosis (ALS).
MTPA is rapidly expanding its operations across all functional areas. MTPA’s commitment to patients and their communities continues with a robust late-stage pipeline of investigational treatments for difficult-to-treat diseases and commercializing products with significant unmet medical needs in North American markets. In the United States, MTPA launched rare diseases treatments including RADICAVA® (edaravone) injectables in 2017, EXSERVAN™ (riluzole) oral film in 2021, and RADICAVA® (edaravone) oral suspension in 2022. The company handles research, clinical development, sales, marketing, medical affairs, and business development functions. MTPA is dedicated to improving the treatment environment for those with debilitating diseases, researching on real-world evidence, and creating hope for all facing illness.
The Senior Marketing Manager will help develop and execute integrated marketing plans and tactics. Initially the work will focus on the promotion of Radicava ORS as well as the launch of ND0612. The Senior Marketing Manager will perform across the full product life cycle: pre-launch activities, marketing material creation, market research, tactical planning, patient education execution, digital marketing, and will perform duties with a high degree of independence. Marketing efforts will be directed to multiple audiences (e.g., patients/consumers, caregivers, advocates, and other stakeholders). As a senior-level marketing manager, the incumbent will be assigned marketing projects and programs with a higher level of complexity as compared to other marketing managers. The role requires close collaboration with other marketing staff and may require some oversight and on-the-job training of less senior colleagues in order to continually develop and strengthen team capabilities. The role also includes collaboration with other Mitsubishi Tanabe Pharma America functional areas as well as patients, caregivers, advocates, HCPs/KOLs, creative agencies and other external partners.
This position offers an extraordinary opportunity for individuals interested in building a US company with immediate opportunities in Neurology, CNS disorders and therapeutic areas with high unmet needs, while working with a cross-functional team rich in exceptional talent. It also offers a unique opportunity to contribute to a budding company culture and drive innovative approaches to healthcare.
Develops strategic, tactical and execution plans, promotional materials, internal documents and training materials, drawing on strong project management/organizational skills to subsequently execute assigned tasks seamlessly to meet or exceed objectives.
Prepare patient marketing and educational materials as needed for RADICAVA ORS (edaravone oral suspension) consistent with our promotional materials approval process with Medical, Legal and Regulatory.
Works effectively and closely with other Marketing colleagues, Multichannel Marketing, Sales, Advocacy, Corporate Communications, Commercial leadership, market access, and external agencies/partners, creating effective, positive partnerships that ensure alignment of business needs and objectives.
Develops marketing materials with the Agency of Record (AOR) and works diligently within established internal processes to secure Medical, Legal, and Regulatory approval of all pieces.
Executes effective communications through multiple platforms including website, print, video, display, social media, key messages for clinical educators, sales representatives and other channels
As requested, negotiates contracts and onboards new agencies and external partners in compliance with applicable policies and regulations.
Performs a broad range of research-oriented duties as requested by management: competitive analysis, market trend analysis, identification of new data sources, tools, and analytics, identification of industry best practices, identification of potential creative partners, etc.
Attends ALS patient advocacy and professional events, as required, and effectively represents the company to a broad audience including patients, caregivers, advocates and HCPs.
Prepares training documents for any field materials for either in-person or virtual training
Based on insights from research and analysis, and drawing on extensive marketing experience, makes business recommendations/presentations to the leadership team, and potentially to other stakeholders, to win buy-in and promote continuous improvement.
Provides ongoing measurement against Key Performance Indicators (KPIs) with recommendations for improvement/optimization.
Performs other duties as required.
Our Value Proposition:
Enjoy the fast-moving, entrepreneurial spirit more typically found in a small biotech, complemented by the benefits of a global pharmaceutical/chemical conglomerate. At this time, Mitsubishi Tanabe Pharma America offers our employees unparalleled opportunities for career success coupled with a supportive level of employee benefits.
The salary range for this position is $112,000 - $179,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary may be subject to a geographic adjustment (according to a specific city and state and depending on the role), if an authorization is granted to work outside of the location listed in this posting.
This position is eligible to participate in our annual Short-Term Incentive (STI) program. Specific information about the plan including eligibility rules and target, will be furnished upon hire.
MTP provides a competitive benefits package inclusive of Medical and Dental health benefits, short-term and long-term disability plans, Company Paid and Supplemental Life insurance and additional voluntary benefits such as Critical Illness Insurance, Accident Insurance, Legal Plan, and ID Theft Protection. In addition, we provide a generous PTO policy based on tenure, commencing with 24 PTO days, pro-rated based on hire date.
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