Location
Bridgewater, NJ | United States
Job description
Location: Bridgewater, NJ
Job Type: Full time
At Sanofi Consumer Healthcare, we have one shared mission – we work passionately, every day, to ‘serve healthier, fuller lives’ now and for the generations to come.
In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.
Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world.
We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu.
We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.
A trusted Consumer Insights advisor and business partner who will leverage his/her Consumer experience and commercial awareness to proactively contribute to Sanofi’s vision to help consumers live healthier, fuller lives. You will help drive consumer-centricity and brand strategy related to brand foundations, communications, innovation, and brand health. You will be responsible for crafting and driving primary research in conjunction with external partners, synthesizing and reporting key research findings, and making recommendations to support business strategies and decision making that drive brand growth.
The Insights Team is a strategic pillar within the Consumer Healthcare organization, dedicated to building deep empathy with consumers. Our North America Insights vision is to elevate our insights capabilities and be a competitive advantage that drives brand growth. We leverage digital agility and creativity to drive forward. Our focus includes crafting a holistic consumer story, seamlessly connecting online and offline data, and inspiring creativity in communications and innovation. We embrace a digital and agile mindset, we bring fresh insights to every aspect of the business, and we focus on building indispensable and loved brands.
As a North America consumer insights lead, working for Sanofi Consumer Healthcare, you will be an integral member of a cross-functional agile team in support of three of our brands: Dulcolax (digestive wellness), Icy Hot (Pain) and Aspercreme (Pain). You will be responsible for representing the voice of the consumer in our N.A. strategy to build loved brands. You will actively drive and challenge the business, guided by an 'insights to action' mindset.
Drive Consumer-Centric Focus
Advocate a consumer-centric approach across teams, fostering partnerships with internal stakeholders and departments. Lead with insight driven decision making, ensuring people (consumers, shoppers and healthcare professionals) are at the heart of everything we do.
Strategic Research Collaboration
Key advisor and business partner to brand marketing teams. Collaborate with marketing & innovation, R&D, analytics, digital and sales to create and lead focused learning plans, aligning with business goals and budget for better efficiency.
Digital Insights Leadership
Lead digital-first audiences and content insights that feed our personalized communication and online go to market models. Ensure that consumer insights, especially from social, are integrated throughout the consumer experience, from creative development to innovation initiatives. Champion the integration of consumer insights into the digital transformation journey.
Drive Impactful Innovation
Drive growth across our brands by identifying innovation and whitespace opportunities rooted in emerging consumer trends, behaviors and unmet needs. Embed design thinking across the cross functional team to develop ideas leveraging iteration and agility.
Help Deliver the Growth Ambition Across our Brands
Monitor brand health, synthesize data for actionable insights, and foster competitive growth strategies. Maintain deep industry, category and competitive understanding, leveraging trends for brand innovation and strategic decision making.
Efficient Research Management
Work with cross functional teams to define and articulate the appropriate business question to determine the most suitable methodology for addressing it. Manage cost-effective, high-quality custom research, connecting the dots across multiple sources of data and information to generate insights and make meaningful recommendations that drive competitive advantage and growth. Adapt test & learn mindset and agile methodologies for rapid assessments.
Local Advocacy for Global & Local Brands
Advocate consumer insights for North America, supporting cross-functional global and local teams. Coordinate learning plans with global counterparts for globally led brands.
Experience & Requirements
Skills
Education
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com !
#GD-SA
#LI-SA
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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