City Winery
Location
Montgomery, NY | United States
Job description
About Us
Wine, food, and live entertainment collide at City Winery to create a dynamic and incredibly unique workplace. Since 2008, City Winery has been turning heads across the nation with amazing live performances, delectable cuisine, and award-winning, locally produced wines. But there's more to us than that - we're a haven for community and creativity, a place where the philosophy of hospitality is more than just a buzzword, but a way of life.
Who are you?
You're an experienced event sales professional with a passion for music, a love of wine, and a deep respect for hospitality. You know how to connect with people, but you're not just a people pleaser - you thrive under pressure and love making quick decisions that impact the business and culture. You know you have more to learn and are always looking for ways to grow, both personally and professionally. With an entrepreneurial spirit and a desire to be a part of something bigger, you want to join a brand and culture that not only makes a difference, but also helps others INDULGE THEIR SENSES.
Why us?
Competitive pay plus generous benefits. An atmosphere of learning, development & enrichment opportunities. A fun team of passionate individuals who share your love of hospitality and the opportunity to provide guests with unforgettable nights filled with music & wine. Comped concerts and dining experiences, employee merchandise and meal discounts, FREE family meal, 401K Retirement Plan, Flexible Spending Accounts including pre-tax commuter benefits and parking & more.
Base Salary Range -- $68,000-$72,000/year in addition to a generous commission structure to be discussed in more detail in your interview
Position Summary
The Event Sales Director is responsible for overall private events operation and profitability in his/her venue, including strategy, planning and execution of events, soliciting sales, and successful achievement of annual budgeted profitability. This role seeks to exceed guest expectations and levels of hospitality, while maintaining the Company’s quality of standards. This role is responsible for leading the events team in planning unique and customized events for each client to ensure guests leave with a memorable experience. The Event Sales Director collaborates with several internal departments to achieve success throughout the planning and execution process.
Minimum Qualifications
7+ years’ experience in event sales/management or equivalent relevant experience
Proven background in planning, strategizing and executing on-premise events from end to end
Strong customer service orientation skills
Proven revenue and budget management skills
Exceptional attention to detail, organizational skills, and results oriented
Knowledge of practices and procedures of on-premise events
Ability to negotiate, influence and sell prospective clients
Proficiency in Microsoft Office; Word, Excel, PowerPoint, Outlook
Professional and effective interpersonal, leadership, and communication skills, both written and oral
Appreciation and general understanding of the music, food, and wine business
Ability to work flexible schedule including nights, weekends, holidays if needed due to events
Must be able to sit, stand and walk regularly
Must be able to travel as needed
Bachelor's degree preferred
Overview of Responsibilities
Outreach & Networking
Implement business growth strategies for all attainable markets, including weddings, corporate meetings & conferences, food & beverage industry events, the non-profit & fundraising circuit, and social event planners.
Develop a yearly outlook calendar to work hand in hand with internal marketing department to promote to City Winery newsletter
Target marketing efforts to existing lists that have been developed internally & manage outreach with marketing through MailChimp
Send out quarterly newsletter to make special announcements, promote bookings specials, and upcoming events
Execute “Cold Call” campaigns to various markets throughout the year to bring in new business
Attend key City Winery events executed by operations team and network with clients and attending guests to develop repeat and/or future business
Attend relevant events outside of City Winery to further network and bring in new clients
Develop & maintain relationships with vendors
Booking & Contracting
Manage all leads/inquiries, contact lists, and bookings of all status within appropriate software
Field inquiries & leads daily via phone, email, and TripleSeat, replying to all within 24-hours of receiving initial lead/inquiry.
Encourage and lead site tours
Create and send detailed, customized event proposal post-conversation with client, materialize client vision
Create and collect all necessary documentation/ paperwork from client in a timely manner
Event Planning & Execution
Work with client to solidify event details and actively seek to upgrade elements of package
Create Banquet Event Order (BEO) within TripleSeat, conveying all event details to all departments and changes in emails within 10 days of an event
Facilitate rentals of any necessary items and communicate delivery and pick-up
Discuss & execute in-house printing of any materials with Graphic Designer
Ensure BEOs & floorplans are prepared and printed for for service staff on day of event
Aid Service Managers during event setup, managing important details and the client’s expectations
Create & send any necessary addendums for additional costs outside of contracted amount, and collect funds within 5 business days following the event
Follow up with clients to attain feedback regarding all facets of the event
Marketing
Reporting
Weekly Receivables: Submit summary of expected incoming amounts each week (deposits, payments, etc.) to Accounting Department and GM/AGM every Monday morning
Bi-weekly Forecast: Create & maintain a 3-month outlook, showing all bookings across all status levels and compare sales number Year to Date of the current year to sales numbers of the past years; recognize/analyze trends and share results with GM/AGM & Accounting Department
Monthly Event Profit & Loss (P&L)
Report revenues and production costs for each private event held during a calendar month
Report Costs of Goods (COGs) including food, beverage, staffing, rentals, Event Dept. salaries, audio/visual production and others items related to event production
Submit final report with analysis to Accounting Department and GM/AGM
Liaise with Marketing
Collaborate with Marketing Director for new ideas to target various industries
Work on trade opportunities with strategic partners / companies
Meet with internal marketing team regularly to discuss upcoming City Winery events that may be “press worthy” and make introduction to client(s)
Meet with Talent Buyer(s) regularly to review upcoming confirmed bookings and open dates in the calendar; work together to fill in open dates
Place holds strategically throughout the year on dates that are prime for large-scale private events and discuss the booking potential of those dates with Talent Buyer
Refer clients to Talent Buyer for assistance with booking bands for their events
Liaise with Winery
Schedule monthly meetings with Wine Director to discuss, plan & execute City Winery exclusive wine & winemaking related programming
Aid Wine Director in building & maintaining relationships to foster industry events, like portfolio tastings and tasting seminars
Service & Kitchen
Work with the Executive Chef seasonally to design & execute menus that are conducive to smooth service over various types of events
Clearly communicate setup needs to service managers (clearing furniture, silverware, etc.)
Relay details of special lunch reservations to service & kitchen managers as necessary / appropriate
Department Management
Manage, lead, and train sales team including monitor performance and hold team accountable to standards
Recommend disciplinary action and/or terminate as needed, seeking approval from GM and HR as needed
Recruitment and hiring of private events personnel
Set F&B Minimums, staff pricing and pricing for all rentals (space, production, etc.) for event spaces as is most appropriate for business in the market
Plan and gain approval from GM for annual revenue budgets and monthly forecasts
Initial setup of TripleSeat and maintain all aspects of the program on an ongoing basis.
Write and maintain an Event Management & Event Sales SOP manual and reference guide
Design and update all contractual documentation for Private Events
Design and update all selling tools for Private Events, including Banquet Menus Beverage Packages, Wine Lists, Audio Visual Packages & Equipment, and Additional Sells (Custom Wine, Wine Blending, Wine/Culinary Activities, etc.)
Design and update as appropriate a Final Event Survey for all Private Event clients
Provide positive and constructive feedback to all CW departments & teams based on survey results
Compile data analytics on a quarterly basis and review with CW departments
Submit all necessary documentation as required by Accounting Department schedule, including contracts, payments with event details, addendums and payments thereof, and required reports, as noted above
We are an equal opportunity employer and value diversity at City Winery. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, City Winery participates in the E-Verify Program in certain locations, as required by law.
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