MDG Solutions
Location
Boca Raton, FL | United States
Job description
MDG has an exciting opportunity for a Vice President of Accounts who will report directly to the President and work with the executive leadership team to support all client management service delivery and business development efforts across MDG s accounts nationally. This role is responsible for leading and inspiring account teams to provide great work product and client satisfaction across the agency s suite of services. They will enhance and standardize operational and communication processes internally and externally and lead a talented team of account directors and managers to deliver top tier solutions and service to clients. They should be strategic disciplined well organized processoriented an innovative thinker and have a broad understanding of marketing services digital / traditional advertising and analytics.
Responsibilities:
Overall
Collaborate with entire agency lead agency account directors and managers and liaise with creative digital technology media and analytics teams to create key insights and translate them into actionable integrated marketing programs
Play a key role in managing the coordination and communication of all advertising marketing and business development efforts nationally
Manage internal and external stakeholders to ensure cohesion across channels and deliver on strategy deadlines and budget management
Monitor performance and impact of all strategies to maximize effectiveness and proper client communication
Develop relationships with client s senior level counterparts and jointly handle unfamiliar problems situations or escalations
Lead client discovery process gathering all marketing information and historical learnings
Understand the client s marketing objectives and develop measurements for success including ROI and other metrics as needed
Ensure clients media and marketing needs are addressed and analyzed in order to develop an effective media strategy
Maintain awareness of new media relevant industry and market trends; develop analyses and reports regarding those trends; and communicate internally and to clients appropriate action steps regarding those trends
Assist in developing and presenting annual client reviews
Assist in establishing negotiating and managing client agreements with agency
Oversees overall profitability of accounts
Attend and assist with new client business development meetings and strategic direction
Work with the President to develop and maintain consistent and efficient processes and communication
Client Success
Collaborate across all agency departments monitor success metrics and ensure client goals and deadlines are being met
Work to develop effective policies procedures and processes to keep ahead of changing client needs and industry trends
Assist internal staff in creating strategic direction demographic and market analysis and recommendations for successful strategies
Manage performance of Account Management team recommend changes to Agency resources on an account to ensure success as appropriate
Oversee development and presentation of account strategy and growth sessions
Attend and/or lead certain critical client presentations and ensure account team s preparedness
Lead new client onboarding alongside account management teams
Creative Media and Digital Technology
Participate in the development of annual/quarterly creative strategies and aid in presenting to clients as needed
Attend and assist with largescale production projects as needed (e.g. TV shoots)
Assist account management teams with developing creative briefs
Monitor quality timeliness and cost efficiency of agency s creative product
Work with media team on annual planning process development of strategic direction guidelines and budget parameters for marketing plans
Monitor media team s execution to ensure delivery of clients desired results recommending changes to planning / buying process and resources as necessary
Oversee the account team s planning of annual quarterly and monthly content and media calendars to ensure timely marketing campaigns
Work with digital technology team in development of technology solutions that meet client needs timelines and budgets
Oversee and ensure excellent communication for client success and manage communication of any issues that arise
Provide strategic direction and formulate innovative solutions to existing digital technology marketing and advertising problems
Work with Account Directors in development of digital technology plans (annual technology roadmap feature enhancements opportunity plans etc.)
Work with Account Directors and Account Managers in development of new product launch plans
Develop and present various plans to client stakeholders as appropriate
Financial
Assist in development of annual P&L budgets across client accounts
Assist in monitoring agency billings
Assist in development of staffing recommendations
Monitor profitability of accounts and make recommendations for any changes
Lead annual contract renewal discussions in support of agency growth
HR
Monitor and ensure staffing needs on accounts are met
Maintain strong ties for recruiting best personnel
Develop and oversee training and onboarding methodology for account management team
Assist in development and implementation of training programs and coaching sessions
Aid in recruiting interviewing and hiring new candidates for the account team
New Business Development
Work with the Executive Leadership Team on new business opportunities including preparing presentations and presenting to prospective clients
Identify and facilitate businessbuilding efforts and strategies
We offer competitive healthcare dental and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.
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