Location
Beaverton, OR | United States
Job description
Manager Personalization
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
NIKE, Inc. knows how to sell sneakers. And apparel. And just about everything an athlete could need. The Nike Sales teams are the front line for getting these products into customer hands. Through sustained relationships with wholesale partners around the world — from a specialty store in Rome to a department store in midtown Manhattan — Nike Sales delivers the products, experiences and brand stories that define the brand. Nike’s success begins with the best sales team in the industry, one that deeply appreciates the consumer, the marketplace, and the products.
Manager Personalization–Nike Inc., Beaverton, OR. Develop the global capability strategy for marketing use cases across Nike’s digital platforms to create engaging, personalized, and rewarding experiences for customers. Collaborate and advocate cross-functionally to plan and implement marketing capability requests, with associated business outcomes, for roadmap placement. Perform capability feature planning for the strategic guidance of how to operationalize marketing content to leverage the new capabilities, execute test, and learn capability programs to pilot and scale. Manage marketing programs for owned platforms or channels, product marketing, and app store marketing. Ingest multiple data sources across consumer research, testing, and business inputs, and develop recommended action. Effectively communicate marketing personalization strategy, requirements, and capabilities, and drive progress with partners across the matrix. Consistently deliver impact and strong cross-functional partnerships. Document and review marketing requirements, and identify and advocate for critical gaps in functionality and roadmap prioritization. Telecommuting is available from anywhere in the U.S., except from AK, AL, AR, DE, HI, IA, ID, IN, KS, KY, LA, MT, ND, NE, NH, NM, NV, OH, OK, RI, SD, VT, WV, and WY.
Applicant must have a Bachelor’s degree in Marketing, Business Administration, or Information and Communication Technologies and 5 years of progressive post-baccalaureate experience in the job offered or a marketing-related occupation. Experience must include:
- Program management;
- Data analysis;
- Capability strategy development;
- Retail, digital, and brand marketing;
- Marketing planning in an omni-channel environment;
- Consumer sentiment analysis;
- Competitive analysis;
- Market research; and
- Content and campaign strategy development.
#LI-DNI
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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