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Location

McLean, VA | United States

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Job description

***This role is based at our corporate office in McLean, VA***

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships.

What will I be doing?

As a VP, Global Creative Director, you will lead Hilton’s global creative expression, bringing it to life through distinctive creativity. Leading the Creative team reporting to VP, Global Head of Content, Media, & Partnerships, you will develop and execute global strategies that push the bounds to help deliver a compelling brand narrative through breakthrough creativity. You will lead a dedicated team of creative professionals and work with cross-functional teams to ensure our creative strategies amplify our brand platform, achieve business objectives, and are delivered through a customer-centric approach. 

Your responsibilities will also include :

• Lead and champion Hilton's brand platform, Hilton. For The Stay., globally across the organization
• Define and implement the creative expression of the brand, Hilton, and our 22 trading brands
• Extend and influence Hilton's design system through all business units across the globe to ensure brand voice and design
• Instill creative tools and systems that allow teams to scale creative excellence
• Provide strategic, innovative, and design thinking-led solutions that facilitate fresh, compelling creative concepts delivering business objectives
• Oversee production of all content and assets both in-house and through agency partners

How you will collaborate with others:

• Build cross-functional relationships to understand strategic objectives, understand the scope of work pipelines, and encourage phenomenal creative work through strong fundamentals (writing creative briefs, communicating work, etc.)
• Lead creative direction to teams allowing strategic, high-impact impact, and effective creative
• Excel and at ease with ambiguity

What initiatives you will take ownership of:

• Guide content development and oversee creative execution of new content ideas
• Identify top talent for all in-house creative functions (creative design, copy, development, production, etc.) and match creative resources with organizational needs
• Lead development, partnership, and oversight of 3rd party creative agencies and independent contractors including Tier 2 and 3 agencies, photographers, and video production

What are we looking for?

Success in this role will demonstrate itself through the following attributes and skills:

• Understand Hilton and the competitive landscape, including industry, competition, target audience, and marketplace changes, and be in our creative.
• Knows how to apply a global mindset to brand building with the instinct for when to lead with a global vs. regional creative to ensure a consistent customer experience.
• Understanding of culture and consumer trends with a demonstrated expertise in finding natural ways for brands to create cultural capital and build brand meaning.
• Strong network of agency and production partner relationships.
• Strong presentation skills with the ability to inspire and sell creative rationale to executive leadership (C-Suite), senior leadership, and multi-functional teams.
• Deep understanding of media, influencers, and content and the role creative plays in creating and optimizing the experience across channels.
• Demonstrates an innovative, strategic creative method by applying customer insights, design thinking, and technology.
• Able to direct high-quality creative across mediums and channels.
• Experience across mediums (video, photo, interactive, print, etc.) and channels (TV, digital advertising, web, email, mobile, social media, on-property, etc.).

To fulfill this role successfully, you must possess the following minimum qualifications and experience:

• Ten (10) years of leading creative for a large, globally relevant brand
• Experience leading an in-house creative studio or similar environment
• Seven (7) years managing large, globally dispersed teams
• Experience in brand development for large, global brands
• Up to 30% travel

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

• Advanced Degree in Design or Marketing
• Experienced in building and leading creative teams across global regions (Americas, EMEA, and APAC)

What is it like working for Hilton?

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to our benefits such as the Go Hilton travel program, employee stock purchase program, and paid time off including parental leave.

The future of hospitality is bright at Hilton : a leading global hospitality company with a diverse portfolio of world-class brands . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton! 

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. Hilton’s commitment to equal employment opportunity supports the attraction and retention of a diverse workforce that will enhance our effectiveness in attracting Team Members, customers, corporate partners, and owners.

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.

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