Digital Marketing Specialist

Location

Howell, NJ | United States

Job description

Job Title: Digital Marketing Specialist


Location: Lawrence Township, NJ (Hybrid)


Duration: 6 Months


Pay rate: $82.14/hr. on w2


Job Description:


Drive seamless interaction between the business (e.g., brand, medical, R&D), the rest of the WEPCC team, Business Info and Analytics (BI&A), matrix teams and agencies. Partners with business and other WCC functions (e.g., sales, meetings/congresses) on the development of channel-agnostic engagement and content strategy followed by more specific digital channel strategy to meet business and customer needs.


Delivers channel insights and recommendations for ongoing optimization of business plans.


Leads cross-functional matrix structure to pull through digital brand campaigns, tactics and programs - driving operational effectiveness, business impact and meet objectives.


Leverage Digital Capabilities and Touchpoint Optimization principles, standards and best practices to drive customer engagement for the business. Examples include and are not limited to CRM, websites, IVAs, eMail, Social Media, Remote Engagement and Search Engine Marketing. Other examples to be identified based on business/customer needs and prioritized according to the Capabilities Roadmaps.


Identify and run experiments with the capabilities team to pilot/scale future digital marketing capabilities.


Key Responsibilities:


Serves as a dedicated digital engagement point-of-contact for a market, therapeutic area, or brand, their digital agencies and leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics


Collaborates with business leads and WCC counterparts (e.g., field, meetings/congress, patient engagement partners) on channel-agnostic campaign/tactic strategy and provides input on the development of functional plans


Collaborates with BI&A to ensure KPI identification, measurement plans and optimization of digital programs.


Coordinates with Capabilities, Digital Production, and rest of WEPCC teams on the following activities:


Prioritization of campaigns and tactics


Definition of campaign/tactic success (e.g. development of metrics plan)


Evaluation and optimization of tactics


Driving tactical plan to accomplish KPI and business objectives


Provides digital expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities


Maintains view of the competitive landscape and has a broad perspective across and pharma industry to identify and drive best practice around digital expertise


Drives innovation culture and coordinates with business and capability leads to develop innovative digital tactics and apply metrics/analytics


Identifies long-term process needs of the business partners focused on digital capabilities and develops/executes a plan to address these.


Identify opportunities for synergies and collaboration within and across markets within a therapeutic area


Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables


Partner with content strategy team and production to provide early insight into cross-market material creation to drive content/asset re-use.


Deliver creative briefs and other necessary requirements documentation to support the development of digital programs and the production team


Provide budget recommendations and estimates for digital plan tactics


Monitor, manage and provide regular updates on campaign/project financials


Partner closely with Production to provide direction and support to project teams and implement changes when needed in order to achieve project objectives


Monitor project status and budget and provide regular reporting on progress, challenges, and solutions


Collaborate with other Engagement/Planning teams to enable consistency and best practice sharing across the enterprise


Identify business process and capability improvement opportunities aligned to the needs of the business/customers


Conducts multi-channel briefings for senior management and external representatives


Flex coverage across engagement teams on as-needed basis

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