VP, Sales & Marketing - Heartland Region
Location
Plymouth, MI | United States
Job description
Job Summary
Comcast is seeking an inspirational and high performing Regional Vice President to lead marketing strategy and sales channel development for its Heartland Region to drive profitable subscriber and revenue growth. The RVP will be directly responsible for managing local marketing and sales channel strategy and tactics in alignment and coordination with division and corporate-led product strategy, marketing strategy and complimentary sales channels. Comcast’s Heartland Region is based in Plymouth, MI and serves millions of residential and business class customers in Michigan, Indiana, and Kentucky.
Core Responsibilities:
- Partner with region, division and corporate counterparts on the development, coordination and implementation of marketing and sales plans and strategies to achieve subscriber and revenue growth goals.
- Collaborate with divisional counterparts to provide input and feedback on development of marketing, product, and sales strategies.
- Closely track local competitor product, marketing, and sales strategies. Identify threats and opportunities and develop plans to retain and grow market share.
- Coordinate closely with supporting regional and division functions, including finance, fulfillment, and engineering, to ensure alignment of focus and resources to achieve common regional growth, revenue, and profitability objectives.
- Directly responsible to develop and execute sales strategies for locally controlled sales channels: company-owned retail stores, third-party retail, and field sales teams.
- Directly responsible for developing and executing strategies aimed at the multiple dwelling unit (MDU) market to expand serviceable properties and drive market share.
- Develop strategies for improving sales channel effectiveness and efficiencies and ensure that sales efforts maximize return on assets while achieving strategic goals.
- Continuously motivate the sales team and inspire them to stay focused on company’s goals.
- Work closely with HR and Talent Acquisition to hire, train, develop and retain necessary personnel to achieve business goals.
- Be a talent magnet! Acquire and cultivate talent in all levels of the sales and marketing organization.
- Closely track and analyze subscriber activity to understand drivers of growth and customer churn, improve forecasting of future growth, and develop strategies to address areas of weakness or opportunity.
- Create and execute business strategies to identify new residential developments and market share expansion opportunities. Coordinate with other functional departments, including finance, engineering, and business services, to analyze and forecast return on investment potential.
- Responsible for one hundred-plus million-dollar local sales and marketing budget, including development of spending and investment plans, evaluation of actual spending against budget and forecast, evaluation of marketing and sales tactic effectiveness, and making adjustments to plans as needed.
- Responsible to lead, execute and support the regions Diversity, Equity, Inclusion and Belonging strategy including the executive support of our ERG’s.
Key Skills for Success:
- Strong leadership and collaboration skills.
- Ability to lead a large organization in a dynamic competitive environment.
- Ability to formulate and communicate broad strategic objectives as well as define and execute on small tactical details necessary for success.
- Passionate with a winning attitude in a highly competitive environment.
- Strong combination of multiple sales channel/marketing focus with demonstrated success in grass roots marketing, events sponsorship, and community outreach.
- Strong data analytic skills.
- Self-starter who leads by example and personal involvement.
- Builds strong teams and develops individual talent for future success.
- Skillful networker who can work effectively with all levels of the organization and peer functional departments.
- Ability to effect cultural change through coaching, mentoring and motivation.
Professional Experience & Qualifications:
- Demonstrated sales leadership experience across multiple channels.
- Prior P&L responsibility.
- Service industry and operations management experience from telecommunications or cable industries.
- Marketing and selling experience in a highly competitive environment and creative ability to find ways to compete.
- Financial and business acumen with proven track record of delivering business results.
- Bachelor's degree required; advanced degree preferred.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
15 Years +
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Job tags
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