Gordon Food Service
Location
Wyoming, MI | United States
Job description
Welcome to Gordon Food Service! We are excited that you are thinking about opportunities with us, and we have an amazing story to share. See below for a quick glance of who we are and the impact you could have on the food service industry. There's a seat at our table for you...
The Talent Marketing Specialist collaborates with other Talent Acquisition and Marketing team members to translate recruiting needs and employment brand messages into effective marketing and branding plans and executions. The Talent Marketing Specialist will identify the best tactics to achieve specific objectives and strategies, with a focus on attracting passive and active candidates through various channels, including social media, digital advertising, and traditional media.
Specific areas of responsibility include:
Social Media Community Management - Act as the online community manager for all career platforms (Glassdoor, LinkedIn, Indeed, Careers Facebook page, Careers Instagram, etc.).
Campaign Advisor - Provide recommendations regarding cost-effective marketing strategies using expertise and analysis of channel performance.
Brand Consultant - Ensure that all media channels leverage and integrate employment brand messaging.
Vendor Liaison - Partner with various media vendors to understand capabilities and measure performance.
Social Media Community Manager:
Monitor and manage relevant company social profiles and actively participate on social media to broaden and engage our audience and keep potential candidates interested, engaged, and informed.
Define candidate personas and create content relevant to these audiences.
Represent Gordon Food Service in social media posts, responses, and online discussion groups.
Develop new and creative strategies to engage and attract both active and passive candidates through social media by sharing valuable job-seeker content and company messaging.
Create a social media content calendar and curate internal and external content for publication, with a focus on storytelling and networking. Capture and share engaging stories and visuals, testimonials, data/surveys, social posts, status updates, blog posts, email campaigns, photos and video.
Build support for Social Media within Gordon Food Service, creating opportunities to engage current team members to learn how to best promote the Company as an exciting place to work and to utilize team members as talent and recruitment advocates.
Work with other GFS departments to leverage content management/distribution tools, including Social Studio or equivalent and the GFS Chatbot.
Utilize social media to help market specific openings, attract talent, and build online communities of target candidates.
Identify performance metrics, measures against, and reports successes, failures, and learning to stakeholders and management.
Brand Consultant:
Work with the Talent Acquisition Manager to prioritize recommended updates to the careers website, considering both communication opportunities and functionality.
Create and curate candidate content including videos, brochures, flyers, and signage, leveraging Employment Value Proposition and related branding.
Partner with internal resources and external agencies to create appropriate creative design and copy following brand and digital best practices. Writes engaging copy for various mediums including print and web projects like banner ads, websites, and email campaigns, as well as scripts for broadcast.
Advise team members on engaging job descriptions that will optimize online search and get meaningful messages in front of targeted audiences.
Coordinate with internal and external content contributors and developers to create and update website pages/sections to meet the business and visitor goals.
Monitor changes in the EVP; collaborate with internal resources to maintain awareness of “pulse” surveys, exit interview information, and other data collected that is reflective of the employee experience.
Campaign Advisor:
Support specific sourcing needs by evaluating advertising options and advising on “good/better/best” recommendations that balance business objectives, speed, and expense.
Assist Talent Sourcers and Hiring Teams in the identification of channels that will target a qualified, diverse talent pool, including but not limited to gender, visual diversity, veteran populations, and people with disabilities.
Partner with Talent Sourcers to leverage tools that will maximize the campaign benefit.
Use data to rigorously assess channel effectiveness, prioritize based on business requirements, and develop an effective marketing mix to achieve application goals.
Vendor Liaison:
Participate in vendor business reviews to stay abreast of new capabilities.
Work with Talent Acquisition Manager to evaluate channel effectiveness and prioritize spend.
Our ideal candidate will have:
At least 1 - 3 years previous experience in Marketing with concentration on Recruiting/Talent Sourcing experience.
A Marketing degree would be preferred.
Gordon Food Service values our customers and understands that their success is largely dependent upon their workforce. To demonstrate our commitment to our partnership, we will require any candidate who works for a Gordon Food Service customer to provide a letter of support from their management if they are selected for the interview process.
Gordon Food Service is an equal opportunity employer.
All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or status as a qualified individual with disability. The EEO is the Law poster is available here: . If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to [email protected] and use the words “Accommodation Request” in your subject line. Please keep in mind this method is reserved for individuals who require accommodation due to a disability.
All Gordon Food Service locations are tobacco-free.
Gordon Food Service is a drug-free workplace and drug tests all employees.
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