The Walt Disney Company
Location
Santa Monica, CA | United States
Job description
Disney Advertising is a global advertising business charged with bringing our vast portfolio of entertainment, streaming, and sports to partners, clients, and marketers from national to local level. We sit at the intersection of creativity and innovation and provide consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services – ESPN+, the Disney+ streaming service and Hulu – alongside Disney’s international media businesses, Disney aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly personalized entertainment experiences to diverse consumers around the world.
Job Summary: This role will be responsible for positioning Disney Advertising as a leader in the marketplace, leaning into its combined set of data, technology and creative capabilities as well as the key portfolio tentpoles that our brand is known for. Disney AdSales (DAS) is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations. Reporting into the Director of Brand Marketing, Sales Communications, the Sr Manager, Brand Marketing role will be responsible for leading the one to many communication strategies with sales and clients and internal stakeholders, through brand development, effective and elevated storytelling through all means of communication, brand positioning and product marketing for the Disney Advertising Sales Brand and it’s robust multi-media, multi-platform strategy. Responsibilities: + Provides leadership to managers and professional staff and is accountable for the performance and results of their team + Sets priorities for the team to ensure task completion, coordinates work activities with other supervisors + Supervises the daily activities of employees and provides technical guidance to employees, colleagues, and/or customers + Leads highly visible multidisciplinary projects or initiatives; involved in major work efforts of strategic importance, working directly with senior levels + Provides thought leadership and applies comprehensive understanding of storytelling concepts and principles + Impacts the direction and resource allocation for projects; works within general functional policies and industry guidelines + Interprets internal and/or external business strategies, opportunities and trends and recommends best communication practices + Expertly translates insights into persuasive stories and thought leadership + Proactively identifies and solves the most complex problems; uses ground-breaking methods to think beyond existing solutions + Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop solutions + Solves the most complex narrative problems visually with a strong sense of design principles + Works independently, with guidance in only the most sensitive and complex situations Communicates complex ideas, anticipates potential objections, and persuades others, often with senior levels, to adopt a different point of view + Negotiates with senior management, customers, stakeholders to influence decisions + Communicates excellently and efficiently + Presents projects and narratives in an organized, effective, and thoughtful way to stakeholders at all levels + Streamlines and elevates our biggest company and revenue priorities through any and all communication levers needed. Required Education, Experience/Skills/Training: + 7+ years of experience in related fields (sales support, marketing, advertising, communications, business-building roles)+ Team leadership experience and thought leadership experience + Storytelling, communications, and/or presentation execution expertise a must + Expert storyteller with fundamental persuasive communications skills + Mastery, and superior skills, in Keynote and/or PowerPoint + Proficiency in presentation, communications, and design tools a plus (Google Sites, WordPress, Canva, Photoshop, etc.)+ Bachelor's degree or higher education preferred #DisneyAdvertising The hiring range for this position in Los Angeles, CA is $135,000 to $165,000 per year and in New York, NY is $138,400 to $172,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Job ID: 10082251 Location: Santa Monica,California Job Posting Company: Disney Advertising About the Company:
The Walt Disney Company
The Walt Disney Company is the global leader in high-quality entertainment and innovative technology. Begin a career that delivers unparalleled creative content and experiences to audiences around the world.
Company Size:
10,000 employees or more
Industry:
Entertainment Venues and Theaters
Founded:
0
Website:
Job tags
Salary
