Kforce Finance and Accounting
Location
Seattle, WA | United States
Job description
Kforce has a client in Seattle, WA that is seeking a Marketing Manager.
Responsibilities:
- Lead cross-channel media strategy and planning, advising leadership on the reasoning behind decisions
- The Marketing Manager will drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources to stakeholders, including leadership
- Manage budget and investment decisions across all media channels leveraged against your business line
- Develop an audience segmentation hypothesis and strategy aligned to business objectives and technical requirements, providing customers with a tailored multi-channel journey
- Align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams
- Work with audience analysts to create audience insights, align on market and audience sizing, develop segmentation strategy and create unique audiences using a variety of data sources
- Ability to navigate a highly matrixed organization and represent team with integrity and self-sufficiency
- The Marketing Manager will partner with other media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible
- Contribute insights to advertising portfolio strategy and investment models
Job tags
Salary
$60 - $72 per hour
