Walt Disney
Location
Glendale, CA | United States
Job description
Disney Consumer Products (DCP) Global Marketing Activation Intern, Summer/Fall 2024
About the Role & Program
Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, franchises and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate. With a portfolio of world-class franchises including Disney, Pixar, Marvel, 20th Century Fox, National Geographic and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.
Join us as the full-time Consumer Products Global Marketing Activation Intern where you’ll help contribute to the go-to-market strategies and execution of marketing plans across a variety of franchises and key initiatives that will help drive business goals and top line demand!
We work with key contributors and partners across marketing strategy, creative, PR & communications, Disney centers of excellence, franchise/commercial teams, and more!
What You Will Do
You will be responsible for building, shaping, and implementing coordinated social communication plans, evaluating campaign creative, watching, and analyzing business performance and becoming an employee of a dynamic global marketing team. If selected for this role, you will report to the Senior Manager Marketing Campaign Strategy.
Your role will involve:
Collaborate on the development of marketing strategies and go-to-market plans sought at achieving our business objectives
Assist in crafting comprehensive communication plans across the team to ensure effective messaging and coordination
Engage in the evaluation of campaign creative and track approvals and status updates with external agencies
Dive into the analysis of business performance, helping uncover insights for informed recommendations and decision making
Watch program and product budgets to ensure financial objectives are met
Collaborate with teams to deliver assets, campaign pitch kits, toolkits and content while adhering to brand guidelines and ensuring updates are maintained
Provide insights into Gen Z trends and their ways of thinking, contributing to a generational perspective
Be an engaged and proactive team members, contributing actively to discussions and initiatives
Be responsible for overall project management and assist with ad hoc requests from the team
Required Qualifications & Skills
Marketing skills to develop strategic feedback, business proposals and marketing communication plans
Shown experience in strategic development and project management
Proficient in Microsoft Office Suite/Keynote and presentation delivery
Marketing industry knowledge of trends and the latest innovations
Creatively minded with the ability to encourage creative teams
Curiosity about global consumer products marketing activation
Education
Undergraduate students in their junior or senior year in (or recently graduated within the past six months) pursuing a bachelor's degree in marketing, business, communications or other related field
Eligibility Requirements & Program Information
Be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional Internship
Be at least 18 years of age
Have not completed one year of continual employment on a Disney internship or program
Possess unrestricted work authorization
Additional Information
Ability to have a consistent, reliable work schedule throughout the internship
The approximate dates of this internship are June 2024 - January 2025
Ability to work full time hours (approximately 40 hours per week) Monday - Friday, for the duration of the internship with possible evenings and weekends if necessary
Must provide own housing for the duration internship program in the Glendale, CA area
Must have reliable transportation to/from work
Recommendation
Print This Role Description: Strong candidates may be invited to complete a phone interview. We strongly encourage applicants to print a copy of this role description, so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed.
Job tags
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