3+ years demonstrable experience in a performance marketing role(s)
Experience with end-to-end strategy development + execution.
Excellent project management skills.
Excellent communication skills.
Excellent time-management skills.
Experience analyzing marketing campaigns & traffic patterns to determine if they are meeting business objectives
Experience using data to develop, validate, and measure marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Strong analytical and quantitative skills.
Strong creative vision and tendencies.
Experience with Adobe Creative Products.
Owner mentality and an entrepreneurial drive; proven ability to think big and influence others
Self-starter with a bias for action; can make things happen in a fast-paced, dynamic environment
Strong verbal and written communication skills across all levels of the organization with demonstrated ability to influence others
High attention to detail and ability to manage multiple, competing priorities simultaneously
Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments
Experience identifying customer insights, developing strategic input briefs, and working with the campaign, creative, and media planning partners
A love for marketing INS Global is looking for an enthusiastic, creative, and self-driven Marketing Manager. As the Marketing manager, you will focus on building campaigns and strategies to drive awareness and conversion through online channels, both paid and organic. You'll develop a roadmap of tests and projects that optimize the flow, and conversion, of leads for our business. You will be involved in short- and long-term strategic planning and work closely with sales teams to drive business growth. You will work in a collaborative environment, owning multiple parts of the customer journey. This includes but not limited to Lead acquisition, Lead nurturing, and Customer retention.
Duties and Responsibilities
Developing marketing strategies for new products
Organizing promotional events and coordinating day-of deliveries and staffing
Leading and training a team of Marketing Associates
Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
Analyzing website lead conversion rates and the effectiveness of promotions to determine what drives sales
Identifying potential new markets and creating a plan to enter the market
Brainstorming fresh advertising ideas with senior management
Lead Acquisition Via paid and non-paid strategies that you will oversee developing.
Customer retention- making sure that our customers are coming back
Develop campaigns via all available channels to ensure though leadership and further develop our brand and market positioning
Key Competencies:
Understands the communication style nuances of each social platform
Ability to lead and steward agency work and relationships
Knowledge of the full marketing eco-system ranging from paid search to organic search, social media and more
Detail-oriented with the ability to review various types of content
Solid understanding of best practices for video content, photography, graphic design, and copy.
Ability to adhere to the brand guide.
Detail-oriented to keep an organized drive for brand files.
