Senior Business Analyst, Sales
Location
Oklahoma | United States
Job description
ESSENTIAL FUNCTIONS:
The Senior Business Analyst role is crucial in driving strategic decision-making within the residential and commercial fiber internet sales and marketing operations. This position plays a pivotal role in synthesizing data, collecting competitive data & market research, and providing actionable insights to drive revenue growth and operational efficiency. The Senior Business Analyst's proficiency in sales analytics, KPI development, and cross-functional collaboration will be vital in refining Dobson Fibers sales strategies and propelling customer growth initiatives.
RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO: - Conduct comprehensive sales and marketing data analyses to identify trends, opportunities, and challenges.
- Use analytical tools and techniques to extract meaningful insights from data.
- Develop and maintain dashboards, reports, and KPIs to track key metrics related to sales performance, marketing effectiveness, and customer behavior.
- Collaborate with sales and marketing teams to define objectives, develop strategies, and measure the success of marketing campaigns and sales initiatives.
- Conduct market research and competitive analysis to identify market trends, customer preferences, and potential areas for growth.
- Generate actionable insights and recommendations based on data analysis, market research, and customer feedback.
- Work closely with the product team to provide input on product features, pricing strategies, and go-to-market plans.
- Assist in developing sales forecasts, budgets, and performance targets.
- Present findings and recommendations to senior management and other stakeholders clearly and compellingly.
- Act as a subject matter expert on sales and marketing analytics, providing guidance and support to colleagues across the organization.
- Stay updated on industry trends, emerging technologies, and sales and marketing analytics best practices.
QUALIFICATIONS INCLUDE: - Bachelors degree in business administration, Marketing, Economics, Statistics, Computer Science, or a related field.
- 3 to 5 years of business analysis experience, focusing on sales and marketing analytics.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES: - Proficiency in data analysis tools and techniques, such as Excel, SQL, Tableau or Power BI, sales Force, Python, and Arc GIS. Experience with machine learning and AI is a plus.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Excellent communication and presentation skills, with the ability to convey complex information to non-technical stakeholders.
- Proven ability to work effectively in a cross-functional team environment with a collaborative and results-oriented approach.
- Experience in the telecommunications or internet service provider industry is a plus.
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