Senior Global Product Manager

Location

Morrisville, NC | United States

Job description

Senior Global Product Manager

Date: Feb 29, 2024

Location: Morrisville, NC, US

Company: Teleflex

Expected Travel : Up to 50%

Requisition ID :9576

About Teleflex Incorporated

Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people’s lives. We apply purpose driven innovation – a relentless pursuit of identifying unmet clinical needs – to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care. Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit teleflex.com.

Surgical - Whatever the latest surgical breakthrough looks like, Teleflex is working to make it happen. From our MiniLap® Percutaneous Surgical System to Weck® Hem-o-lok® Polymer Locking Ligation System, and Weck EFx® Shield™ Fascial Closure System, our portfolio of products adds up to a powerful offering of solutions that helps improve patient outcomes. These innovative, minimally invasive surgery products are offered alongside time-tested and trusted Pilling® Surgical Instrument and Lightsource solutions to provide a comprehensive set of solutions to meet the challenges of an evolving healthcare environment. Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.

Position Summary

The Senior Product manager will be responsible for the strategic brand management and tactical execution of the WECK® EFx® Fascial Closure Solutions and MiniLap® Percutaneous Surgical System portfolios including North America (NA) commercial execution and Global strategic marketing. The Senior Product Manager is responsible for achieving NA revenue and profit goals while enabling global brand growth. They will optimize the current product life cycle performance and will assess and create global new product and pipeline development opportunities.

Principal Responsibilities

• Develop Global and NA brand strategy and partner with senior leadership to develop and execute 5-year strategic and annual operating plans for each portfolio with full Sales alignment and implementation.

• Understand the customer’s needs and environment, procedural and technical market trends, and competition.

• Develop and execute programs that drive revenue growth by increasing procedural adoption and taking competitive share – product segmentation, targeting, and positioning strategies for each portfolio that deliver compelling messages that support the value proposition.

• Develop NA promotional tactics and content that are globally relevant including market development activities, sales training material, clinical education, and sales/marketing collateral (i.e. brochures, ads, digital marketing, marketing communications, clinical evidence).

• Establish long-term pricing strategy and execute with discipline

• Play an active role in pursuing and supporting large IDN and GPO positions by partnering with Corporate Accounts, delivering customer presentations, and responding to Request for Proposals (RFPs). Upon awards, you will develop and execute a sales launch package.

• Attend major conventions and regional meetings as required; develop and implement Fascial Closure and MiniLap portfolio convention strategies.

• Develop, maintain, and leverage key opinion leader (KOL) relationships for brand advocacy, professional education, evidence generation. and voice of customer feedback.

• Lead the customer insights generation process to identify user needs that inform a multi-generational product pipeline and be the marketing lead on cross-functional NPD project teams and completing the required marketing deliverables of our NPD process.

• Define appropriate product claims to support the value proposition and coordinate the activities required to support those claims.

• Develop and support global strategy according to market needs, training, assessment of market penetration by Teleflex and competitors, and coordination of revenue expectations.

• Perform NA forecasting and support the forecasted needs of our global markets to ensure adequate supply.

• Monitor complaint data and field reports and trigger activity as required.

• Adhere to and ensure the adherence of Teleflex Code of Ethics, all Company policies, rules, procedures, and housekeeping standards.

This position requires direct contact with an implantable device. ☒ Yes ☐ No

Education / Experience Requirements

• Four-year College degree, MBA preferred

• 7+ years of marketing experience required

• Minimum of 5+ years in healthcare industry

• 2+ years of clinical experience with surgical medical devices in the OR setting preferred

• Medical Device sales experience a plus

• Experience in local brand marketing (line marketing) with responsibility for a brand or portfolio of brands within a country or region preferred

• Prior Global Marketing experience preferred

Specialized Skills / Other Requirements

• Strategic thinker who knows the importance of flawless execution

• Always keeps customers at the center of their decisions

• Be a team player, actively contribute to team culture, and take on additional duties as needed.

• Advanced communication skills resulting in the ability to gain alignment with senior management and to work with colleagues to drive consensus on product line decisions

• Ability to drive focus and prioritization

• Experience in portfolio management, brand strategy, new product development, market research, positioning, messaging, and segmentation

• Understands new product development processes and the medical regulatory environment

• Self-starter, knows how to approach the job, passionate about the industry

• Able to work in a lean environment without a large infrastructure behind him/her

• Willing to create and fix processes when and where necessary for success

• Relentless perseverance to overcome obstacles and deliver results

• Unquestionable ethics and integrity

#LI-EB1

Teleflex, Inc. is an affirmative action & equal opportunity employer. D/V/M/F. Applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status. If you require accommodation to apply for a position, please contact us at: 877-880-8588 or [email protected].

Teleflex is the home of Arrow®, Deknatel®, Hudson RCI®, LMA®, Pilling®, Rüsch®, UroLift® and Weck® – trusted brands united by a common sense of purpose.Teleflex, the Teleflex logo, Arrow, Deknatel, Hudson RCI, LMA, Pilling, Rüsch, UroLift and Weck are trademarks or registered trademarks of Teleflex Incorporated or its affiliates, in the U.S. and/or other countries.

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