Red Bull
Location
Santa Monica, CA | United States
Job description
The Sr. Manager of Brand Planning & Operations is responsible for leading the facilitation and development of the annual brand marketing business planning process as well as the mid to long term strategic plan. The Sr. Manager will be a critical driver in helping to increase household penetration, drive volume and expand market share of Red Bull products. The Sr. Manager will also be responsible for the development of strategic recommendations to support the Brand Leadership team's decision making across brand departments.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Leverage synthesized market research, consumer insights, brand health metrics, company analytics, and progress reports to drive the development of the annual business plan and mid to long-term strategy
Own the definition of brand strategic recommendations as part of the brand planning process, bringing together insights from each of the brand functions into a cohesive, clear and concise story for all annual planning deliverables
Identify consumer and business opportunities across brand marketing and provide recommendations rooted in qualitative and quantitative analysis to drive action amongst all brand pillars
Lead Cross Functional Team meetings across Brand, Sales, Operations, and Finance to align on major business initiatives, in year pivots, and forward looking go to market strategy
Own brand standards development, documentation and enforcement across Point-of-Sale, Product Marketing, Shopper Marketing, Initiatives, Advertising and CC
Lead the Brand Leadership and cross-functional analytics teams in developing measurement strategies against key business initiatives to track and measure the success of programs and ensure that the brand team is on target to deliver committed results
Perform Data/Insights management by the creating and maintenance of an Executive Dashboard which includes IRI Data, Trend Reviews, T&A Reviews, Competitive Intel, etc
Deliver ad hoc analysis against tight deadlines as defined by the SVP of Brand and the Brand Leadership team
Remain current on consumer, social, industry and business insights and trends that may have an impact on Red Bull's growth
Own Annual business planning timelines across the RBNA Brand team, ensuring alignment with Regional, National, and Global stakeholders
Own accountability to the annual plans at a regional level – ensure cross functional deliverable timelines are met, ensure compliance / alignment with the national (SaMo) calendar to execute both national and regional plans in the most impactful way possible
Develop a comprehensive calendar of key meetings across regional, national, and global teams that ultimately deliver on cross-marketing business objectives.
Develop and own (including execution of) a post analysis reporting process that communicates to the full org campaign results
Identify opportunities in, and improve upon the Brand team's critical processes, platforms, and ways of working.
Own Point-of-Sale process from Brand to ensure premium brand presence at retail
Manage, coach and develop direct report
Give direct report guidance on day-to-day responsibilities and execution of work
Ensure accountability for direct report's deliverables to team and cross-functional partners
Performance manage, inclusive of giving constructive feedback and written reviews as necessary
EXPERIENCE
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