Location
Charleston, SC | United States
Job description
ROLE OVERVIEW:
You are a highly motivated and energetic Social Media Specialist who will be responsible for developing and implementing impactful social media strategies that enhance brand awareness, drive customer engagement, and boost sales. This role involves crafting compelling and innovative social media content, managing social media campaigns, and analyzing performance metrics to optimize our social media presence.
JOB TITLE: Social Media Specialist
REPORTS TO: Vice President of Marketing
LOCATION: Charleston, SC
MAIN RESPONSIBILITIES
- Develop and execute results-oriented social media strategies in line with the overall marketing goals of the company.
- Create engaging and visually appealing content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, Pinterest, TikTok, Threads and YouTube.
- Monitor and manage all social media channels, ensuring consistent branding and messaging across platforms.
- Engage with the online community.
- Partner with Community Marketing team to leverage Ambassadors, Pros, and Influencers to engage and educate our community.
- Collaborate with the marketing team to create social media campaigns that align with product launches, sales promotions, and seasonal trends.
- Attend shoots and events to create live and behind the scenes content for real time brand engagement.
- Stay up to date with social media trends, tools, and algorithms to maximize reach and engagement.
- Identify and track key performance indicators (KPIs) to measure the success and growth of social media efforts.
- Conduct competitor analysis to identify opportunities to differentiate our brand and gain a competitive edge.
- Foster and maintain relationships with influencers and brand ambassadors to amplify our social media presence and drive brand advocacy.
- Collaborate with cross-functional teams, including graphic designers, content writers, and photographers, to develop high-quality, engaging, and on-brand social media assets.
ESSENTIAL QUALIFICATIONS
- Proven work experience as a Social Media Specialist or in a similar role, ideally within the apparel industry.
- Outstanding written and verbal communication skills, with a keen eye for detail and a passion for storytelling.
- Knowledge of major social media platforms, algorithms, and best practices and a hunger to continue to learn.
- Ability to stay up to date with emerging trends and technologies in the digital marketing and e-commerce space.
- Familiarity using social media management and reporting tools.
- Strong analytical skills, with the ability to interpret data and draw meaningful insights to optimize social media strategies.
- Ability to multitask and meet deadlines in a fast-paced environment.
- Ability to shoot and edit organic content natively in the Meta platform. Deeper editing experience a plus.
- Creative mindset with a demonstrated ability to generate innovative ideas for social media campaigns.
- Experience in managing influencer partnerships and coordinating social media collaborations is a plus.
- Bachelor’s degree in marketing, Communications, or a related field is preferred.
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