Asher + Rye, A Lifestyle Shop
Location
Savannah, GA | United States
Job description
Website + Ads Manager
Our thriving lifestyle and home goods shop based in Savannah, Georgia, seeks a talented Website + Ads Manager to join our team. This is a remote opportunity for an individual with a passion for digital marketing and a proven track record of success.
Responsibilities:
- Lead the creation of site content and features to continually improve the website user experience and support the organization’s goals and strategies.
- Manage the website’s content, including writing new content, creating new pages and functionality, implementing/maintaining/sunsetting plugins and bespoke code solutions, editing and auditing existing content, and removing outdated content.
- Identify and troubleshoot website technical issues. Ensure website functionality and perform software updates. Update website coding frequently as needed.
- Optimize and manage our Shopify website to enhance user experience and drive sales.
- Develop and execute effective Google Ads campaigns to increase brand visibility and revenue.
- Utilize Google Analytics to analyze website performance and user behavior, providing insights for continuous improvement.
- Manage Google My Business to ensure accurate and engaging business listings.
- Deliver weekly reports outlining key performance metrics and strategies for improving ROI.
Additional Responsibilities:
- Stay updated on industry trends and emerging technologies to suggest innovative strategies.
- Conduct competitor analysis to identify opportunities and areas for improvement.
- Collaborate with the design team to ensure website and ad creatives align with brand aesthetics.
- Implement A/B testing strategies to optimize ad performance and website elements.
- Collaborate with the content team to ensure website content is SEO-friendly and aligns with marketing goals.
- Monitor and respond to customer reviews and inquiries on various online platforms.
- Collaborate with the e-commerce team to identify opportunities for upselling and cross-selling.
Requirements:
- 3-5 years of experience working with Shopify.
- 3-5 years of experience managing Google Ads campaigns and Google Analytics.
- Strong SEO skills to improve website visibility.
- Proven ability to optimize website performance.
- Excellent communication skills.
- Results-driven mindset.
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Job tags
Salary
$25 per hour
