Marketing and Communications Manager - Garden City

Location

Garden City, NY | United States

Job description

The Company

Friedman Vartolo LLP is a rapidly growing New York based real estate and default services law firm with 200+ employees across six states. The firm prides itself not solely on its superior legal product, but also on its innovative approach to business and problem solving. We offer a fresh, fast-paced energy, with a startup vibe.

The Position

As the firm continues to experience extreme growth, we are excited to introduce a new position - we are looking for an experienced Marketing and Communications Manager to join our firm. In this role, you will be an integral part of the firm's dynamic team, contributing to the development and execution of marketing strategies to enhance the firm's visibility and reach. You will work to enhance the firm's brand identity, connect with our target audience, strengthen our brand loyalty and elevate our presence in the legal industry.

This role requires an individual who has a creative and analytical mindset, excellent communication skills and is passionate about marketing, understands the nuances of the legal industry and is dedicated to supporting the firm's mission. If you are a results-driven, rock star marketer with a passion for driving growth, we want to hear from you.

Responsibilities

• Oversee the implementation of all marketing strategies and communication initiatives from conception to completion, ensuring timely and successful execution.
• Develop a deep understanding of our firm's mission and desired plan for continuous growth, improvement and innovation.
• Oversee the creation of the firm's marketing content strategy, including graphics, videos and written materials, maintaining content calendar and proofreading all blogs, posts, pages, email blasts and other initiatives.
• Oversee the firm's website to ensure the firm is well-represented, clients and visitors can easily navigate the site, ensure all content and practice descriptions posted are current and accurate.
• Update the website regularly with news, blogs, articles, experience, thought leadership, attorney biographies, headshots and photo editing, website content and proposed content.
• Manage and execute social media campaigns to increase brand awareness and engagement.
• Monitor social media platforms, respond to inquiries and stay informed about industry trends.
• Develop marketing and promotional materials.
• Plan, coordinate and execute client-focused events to drive brand awareness and engagement.
• Conduct market research to identify trends, competitor activities and opportunities for differentiation.
• Partner with Recruitment team to develop engaging and appealing brochures, job descriptions, and other materials to attract top talent at in-person and digital events.
• Produce all desired content and communication with a fiscally responsible mindset.

Requirements

• 3-5+ years' experience in marketing and communications.
• Bachelor's degree in marketing or related field; MBA preferred.
• Possess excellent digital marketing understanding, written and verbal communication skills, presentation skills, online research capabilities, experience with marketing systems, and thrive in a fast-paced, deadline-driven environment.
• Excellent verbal and written communication skills, and the ability to convey important information clearly and effectively.
• Creative thinker with the ability to translate ideas into actionable strategies.
• Detail oriented with the ability to manage multiple projects and meet deadlines.
• A proven track record in developing and implementing strategic marketing plans.
• Ability to use the latest technology for communication, data gathering and reporting.
• Strong leadership and initiative, ability to execute responsibilities with limited management when necessary.

Compensation/Benefits

We offer a compensation package that will be commensurate with experience and a competitive benefits package including medical, dental, vision, flex spending, 401k and gym/fitness membership reimbursement.

Location

Garden City, New York office

Job tags

Salary

$80k