Industrial Product Manager
Location
Minnesota | United States
Job description
Description
We are currently looking to add an Industrial Product Manager to join our team in Marketing. In this role you will be responsible for the management and direct marketing strategies and tactics to support Microbiologics' products and services sold into the industrial laboratory and adjacent markets..
Our award-winning culture is friendly, collaborative, and supportive, providing endless opportunities for individuals to learn and grow, both personally and professionally. At Microbiologics, we believe that "great vision without great people is irrelevant." That's why we are always looking for great people to join our dynamic, innovative company as we provide the highest quality biomaterials for a safer, healthier world.
What can I expect in this role? This is a hybrid position with opportunity to work remote on Monday's and Friday's, and in the St. Cloud, MN office Tuesday-Thursday for team collaboration.
Some key duties in this role include: - Drive top-line revenue growth for product lines sold into the industrial laboratory and adjacent markets.
- Review performance trends in real time, identifying problems and opportunities and providing real time recommendations to key stake holders.
- Track product line performance utilizing analytical data.
- Track and communicate Microbiologics position in the market relative to key competitors including strategy, actions, pricing and market share.
- Develop and execute marketing plans to support revenue objectives, prioritizing and managing company resources and activities based on their potential impact on financial business results.
- Create annual marketing plans in coordination with key stakeholders including marketing leadership and sales.
- Measure ROI on all major marketing plan initiatives and maintain knowledge of product line profit margin performance.
- Forecast product line revenue per market and set product line pricing in coordination with the Senior Management team.
- Lead product initiatives for the industrial laboratory and adjacent markets.
- Responsible for upstream marketing efforts, including researching, analyzing and interacting with markets to determine long term direction and then defining a strategic roadmap based on future direction.
- Manage the product life cycle and determine product potential for new product development.
- Assume project manager role for all initiatives in assigned markets; leading through conception, feasibility, development and commercialization stages of product development.
- Serve as the voice of the customer and as the Microbiologics expert on the industrial laboratory and adjacent markets, its key stakeholders and end users, and the product lines that support testing in these markets.
- Conduct market research to define customer needs and wants, build action plans around them.
- Monitor competitive movement, conduct reviews and provide recommendations as appropriate.
- Monitor regulatory conditions and formulations, provide standards reports and response recommendations to R&D and Senior Management.
- Work with industry experts, KOLs and Microbiologics technical teams to understand test methods and requirements.
- Collect input from internal resources to support VOC.
- Direct product positioning and communications for the industrial laboratory and adjacent markets.
- Develop and execute market position and brand strategy.
- Develop creative briefs for communication initiatives.
- Create marketing collateral to drive product demand and brand awareness within market segments.
- Develop internal and external communication pieces including distributor awareness, ensuring all internal and external resources are in line for successful launch, including the launch package
- Develop and execute promotional campaigns, prioritizing the greatest return on investment.
Who is Microbiologics? Microbiologics is one of the fastest growing international biotechnology companies in the nation. We are the world's leading experts and go-to collaborators in biological products and services, focused on protecting the health and safety of people around the world. For over 50 years, we have been partnering with healthcare and life science laboratories, manufacturers, and suppliers across the globe to co-create and provide biological control materials, assay services and consulting for microbiology, molecular diagnostics, and virology. Headquartered in Saint Cloud, Minnesota, we have additional facilities in California, Kentucky, and Michigan.
What can we offer you? Glad you asked!
We have a comprehensive benefits package that includes your standard benefits such as health and dental insurance, health savings account (company funded), life insurance, short and long-term disability, and a 401k program with a generous match to name a few. In addition, we are proud to support our team and their families by offering daycare assistance, tuition reimbursement, bonus potential, a competitive compensation and benefits package, and plenty of opportunities for training and growth.
What makes you a good fit? Our goal is finding the right individual for our team - we firmly believe that the right person is someone to invest in and invite to join our family.
Here is what we are looking for:
Education/Experience - Four-year marketing, business, microbiology, life science or related degree required.
- Five years minimum previous marketing experience preferably in life science, medical device, microbiology diagnostics, or related market.
- The ability to pass a background check and drug screening.
If you have a passion for science, we encourage you to apply! #LI-CR1
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