NESCO Inc
Location
Casa Grande, AZ | United States
Job description
SUMMARY
This role requires a well-rounded and well-organized specialist who makes data-driven decisions and is an excellent communicator. The ideal candidate will possess creativity, exceptional organization and communication skills, the willingness to bring new ideas and the desire to learn. This position will be a key player in planning, implementing, and managing digital marketing strategies across our ever-growing portfolio of websites. Will support with various marketing activities and needs of the department by performing a variety of duties as outlined below.
ESSENTIAL FUNCTIONS
• Develop and drive digital marketing strategies, taking ownership of day-to-day operations and success.
• Manage budgets for social ad spend across various platforms, planning and executing email marketing campaigns.
• Participate in expanding digital marketing strategies through roadmap development.
• Oversee A/B testing for landing pages, emails, and ads, and report on outcomes.
• Edit and occasionally develop new templates for WordPress websites and landing pages.
• Ensure data integrity on internal and external websites, maintaining up-to-date information.
• Manage literature stocks and external resources including print, video, photography, and web design.
• Support SEO implementation, copywriting, and layout of advertisements.
• Facilitate internal communication about marketing tools availability.
• Lead campaigns from concept to launch, supervising the inventory of corporate artwork and media.
• Understand and implement channel best practices and media unit types.
• Develop and manage content calendars across social platforms, reporting regularly on campaign performance.
• Draft emails, social media content, blog posts, and ad copy, ensuring SEO best practices.
• Maintain digital properties including presentations and collateral.
• Develop and monitor campaign budgets, reporting on digital marketing campaign performance.
• Oversee CRM integrations, lead nurturing activities, and lead outcome reporting.
• Produce quarterly internal marketing updates.
COMPETENCIES
Strong Organization & Time Management Skills
Proficient Communication Skills
Problem Solving
Technical Capacity
Expertise in Microsoft Word and Excel
Focused on Teamwork & Accountability
EDUCATION and/or EXPERIENCE
• Bachelor's degree in Marketing, Business, Communications, or related field
• Minimum of three years of experience in digital marketing, ideally in an agency or brand environment
DDITIONAL PERFERRED QUALIFICATIONS
• 2-5 years of experience in digital marketing, preferably in the manufacturing sector.
• Strong experience with HubSpot and inbound marketing principles.
• Knowledge of local SEO practices and website management.
• Exceptional project management skills, adaptable to a dynamic environment.
DDITIONAL KEY RESPONSIBILITIES
• Social Media Management across various platforms for brand visibility and engagement.
• Google AdWords Campaigns: Implement and monitor PPC campaigns for optimal ROI.
• HubSpot Proficiency for inbound marketing strategies and CRM.
• Local SEO optimization including managing Google My Business listings.
• Analytics: Track performance using tools like Google Analytics.
• Website Management: Ensure content alignment with marketing strategies.
• Design Skills: Use Canva for creating digital content.
• Project Management: Handle multiple projects in an agile environment.
• Branding: Maintain brand identity through digital channels.
OTHER SKILLS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
• Proven ability in leading SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Data analysis skills with a focus on evidence-based recommendations.
• Experience in Email Marketing Platforms like Constant Contact or Mail Chimp.
• Proficiency in running paid social campaigns on platforms like LinkedIn, Facebook, Instagram.
• Familiarity with WordPress, Google Analytics, HTML, and back-end website development.
• Experience with Canva, and Adobe Creative Suite is a plus.
• Strong critical thinking, self-motivation, and time management skills.
• Knowledge of SEO research tools like MOZ, Google Keyword Planner, SEM Rush.
• Proficiency in CRM and marketing automation platforms, Microsoft Office Suite.
• Excellent written and oral communication skills, with effective project management abilities.
PHYSICAL DEMANDS AND WORK ENVIRONMENT
• Must be able to lift maximum of 50 pounds on an occasional basis.
• Prolonged periods sitting or standing at a desk and working on a computer.
• Occasionally required to travel.
OTHER DUTIES
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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