Technical lead - digital marketing program seo
Location
Foster, CA | United States
Job description
TECHNOGEN, Inc. is a Proven Leader in providing full IT Services, Software Development and Solutions for 15 years.
TECHNOGEN is a Small & Woman Owned Minority Business with GSA Advantage Certification. We have offices in VA; MD & Offshore development centers in India. We have successfully executed 100+ projects for clients ranging from small business and non-profits to Fortune 50 companies and federal, state and local agencies.
Technical Lead - Digital Marketing Program (GMP, GA, GTM & SEO role)
Foster City, CA 94404 (onsite)
Contract/Fulltime/Direct hire
Pay rate: Market/Flexible
We are hiring Technical Lead, Digital Marketing Program (GMP, GA, GTM & SEO role) with 10+ years of IT and related experience. Bachelor's Degree or higher in Information Systems, Computer Science, or equivalent experience. Any t echnical certification in Google Analytics, GTM . Team size handled (if any) - Minimum 8/more. Strong customer service & customer facing skills. Excellent verbal and written communication skills
Strong interpersonal and multitasking skills. Strong organizational and analytical skills. Ability to lead and motivate others. Ability to work well in a team environment. Be proactive and take strategic decisions and suggest best practices.
GMP Roles/Responsibilities:
- Strong experience in Digital marketing , Google Analytics, GTM, Google ads, SEO, Pay per click analysis, KPIs tracking and data analysis
- Excellent in Analysing performance data and optimized campaigns for better performance
- Analytics strategy and Analytics dashboarding skills; Apart from GA4 and GTM, Tools like Hotjar, Siteimprove etc
- Executed tests, collected, and analysed data and identified trends and insights to achieve maximum ROI
- Experience in Monitoring competitors' activity to identify any new strategies that may affect business goals
- Successfully developed and implemented digital marketing campaigns across a variety of social media channels to drive growth and customer engagement
- Well designed and implemented SEO and PPC strategies to increase brand visibility and website traffic
- Collaborated with team members to develop effective strategies to optimize website user experience and maximize conversions
SEO Roles/Responsibilities:
- Conducting market research to better comprehend prevailing consumer behaviours
- Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
- Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients
- Experience Affiliated marketing , SEO efforts and conversion funnels to generate monthly unique visitors and in monthly revenue
- Designed, implemented and optimized retargeting ads using Facebook and AdWords to improve the visitor conversion
- Planned and performed keyword research, in SEO; Created a holistic paid acquisition strategy which improves ROI
- Implemented A/B testing framework for SEO purposes for all content, which improves ranking. Been a part of the launch of a campaign for a new product
- Collect A/B testing data to improve campaign performance, leading to average improvement (campaign start to campaign end)
- Email marketing strategy for product based on user engagement to increase the revenue
- Conducting market research to better comprehend prevailing consumer behaviours
- Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
- Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients
- Managed Social media campaigns and reviewed all website content to optimize it
Thank you
Nivas.G
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- Dice Id: 10217412
- Position Id: 2024-35470
Job tags
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