Google Ads PPC Specialist
Location
Long Island City, NY | United States
Job description
Job Summary:
Merchant Industry is a leading nationwide merchant service provider. Our expertise extends to credit card processing solutions for businesses of all sizes and industries, serving a diverse clientele of over 20,000 merchants. Merchant Industry offers comprehensive services, including dual pricing card processing, surcharging programs, ISO sales agent programs, industry training, cash advance programs, and various equipment solutions such as POS systems, terminals, and virtual gateway equipment.
We are seeking a talented Google Ads PPC Specialist to partner with Sales on lead generation. The PPC Specialist will be responsible for managing and optimizing our Google Ads campaigns to drive traffic, leads, and conversions. The ideal candidate will have a strong understanding of PPC advertising, analytical skills, and a proven track record of success in campaign management.
Responsibilities:
- Develop, implement, and optimize Google Ads campaigns across various platforms, including Search, Display, and Video.
- Conduct keyword research and analysis to identify relevant search terms and phrases for targeting.
- Create and optimize ad copy, ad extensions, and landing pages to improve ad performance and quality score.
- Monitor campaign performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
- Utilize bid management tools and optimization techniques to maximize campaign ROI.
- Implement A/B testing strategies to improve ad creatives, landing pages, and targeting.
- Stay up-to-date with the latest trends and best practices in PPC advertising and Google Ads.
- Provide regular reports and insights on campaign performance and optimization recommendations.
- Collaborate with other marketing team members to align PPC efforts with overall marketing objectives and strategies.
Requirements:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Proven experience managing Google Ads campaigns, with a focus on PPC advertising.
- Google Ads certification is preferred.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills.
- Detail-oriented with strong organizational and time management abilities.
- Ability to work independently and as part of a team in a fast-paced environment.
This position offers a base salary in the range of USD $80,000-100,000 annually plus a comprehensive benefits package including:
- Medical/dental with choice between plans
- Flexible PTO
- Retirement benefits; 401k with 4% employer match
- Pretax commuter benefits
Merchant Industry offers an innovative, collaborative culture where employees are encouraged to share ideas. We strive to promote from within and offer opportunities to learn and progress your career in a dynamic, fast-paced environment.
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