Marketing Communications Specialist

Location

Greenville, SC | United States

Job description

Hospitality America is seeking a Marketing Communications Specialist to assist in the marketing and communication strategies for the company and its portfolio of hotels. You will be part of the Commercial Strategy team, assisting and managing media relations, content creation, social media strategies, digital campaign management, reporting and performance optimization.

PRIMARY PURPOSE:

The Marketing Communication Specialist is responsible for expanding Hospitality America’s brand story through strategic media planning and deployment, while leading the social strategies and reputation management of individual Hotel brands and key business verticals. This position will report directly to the Vice President of Commercial Strategy and collaborate with hotel stakeholders and internal leadership.

As a member of the Hospitality America family, you will be a part of a principled team working to drive performance and achieve shared goals through our core values. Our people are the core of our success; therefore, our values are characterized by the acronym P.E.A.C.H.

P ASSIONATE – Passionate with the spirit to serve.

E XCELLENCE – Committed to excellence that inspires results.

A DAPTABLE – Adjust, adapt, and overcome.

C OMMUNITY – Creators of collaborative community invested in growth.

H UMBLE – Humble, trustworthy, and transparent. 

Our most successful associates embody these values to excel in their duties and responsibilities.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Formulate plans and strategies to enhance the company’s voice and presence through online and offline channels.
• Assist with media relations, press coverage, copywriting, and website copy, creating a media distribution list for efficient news deployment.
• Manage all social media channels for Hospitality America and its portfolio of hotels. 
• Develop and create a content library for each hotel to include images and rich media specific to hotel’s brand, features, and local market.
• Collaborate with hotel stakeholders to develop a quarterly social media strategy, designing content calendars with designed and/or procured creative. 
• Initiate social media strategies by maintaining an engaging, inspiring, and authentic online reputation which reflects the unique brand voice, tone, personality and market position of each hotel or business vertical.
• Assist with creative campaigns, deploying testing strategies to identify optimal target audiences.
• Perform research on current benchmark trends and audience preferences, communicating with followers, monitoring customer reviews, and responding to queries in a timely manner.
• Assist with monthly social media analytics/reporting and share with key stakeholders.

BENEFITS:

After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:

• Medical, Dental and Vision Coverage
• Short-Term and Long-Term Disability Income
• Term Life and AD&D Insurance
• Work from home, flexible hours
• Competitive salary and Paid Time Off
• 401K Retirement Plan
• Daily Pay

KNOWLEDGE, SKILLS, AND ABILITIES:

• Knowledge and experience in content management, excellent copywriting skills alongside solid knowledge of Canva, Adobe Creative Suite, and ability to judge good content.
• Knowledge and experience with capturing professional photography with a mobile device and/or DSLR camera.
• Meticulous attention to detail while being able to communicate with key stakeholders is vital to the success of this position.
• Knowledge and experience leveraging social media in support of larger integrated brand management campaigns. Hospitality campaigns ++.
• This position requires you to stay up to date with current technologies and trends in social media, design tools and applications.
• Ability to work in a fast-paced, high-pressure environment, multitasking on different campaigns, projects, and research.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in communications, marketing, or journalism preferred.
• Minimum of 2 years’ experience managing social media strategies.
• Exceptional verbal and written communication skills.

LOCATION AND TRAVEL:

• US-based. The role is remote, working from home, with some (Less than 20%) traveling for on-site meetings and property visits.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be able to stand for prolonged periods of time.
• Must be able to lift 15 pounds.
• Must be able to navigate local surrounds and physical premises to secure content.

AFFIRMATIVE ACTION/EEO STATEMENT:

Hospitality America, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

ADDITIONAL INFORMATION:

This job description in no way states or implies that these are the only duties to be performed by the employee filling this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by management.

Management has the right to add to, revise, or delete information in this job description. Reasonable accommodation will be provided to enable qualified individuals with disabilities to perform this position's essential functions.

This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.

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Salary