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Marketing Strategist


Location

Allentown, PA | United States


Job description

Company Summary Statement

As one of the largest investor-owned utility companies in the United States, PPL Corporation (NYSE: PPL), is committed to creating long-term, sustainable value for our 3.5 million customers, our shareowners and the communities we serve. Our high-performing regulated utilities — PPL Electric Utilities, Louisville Gas and Electric, Kentucky Utilities and Rhode Island Energy — provide an outstanding experience for our customers, consistently ranking among the best utilities in the nation. PPL’s companies are also addressing challenges head-on by investing in new infrastructure and technology that is creating a smarter, more reliable and resilient energy grid. We are committed to doing our part to advance a cleaner energy future and drive innovation that enables us to achieve net-zero carbon emissions by 2050 while maintaining energy reliability and affordability for the customers and communities we serve. PPL is a positive force in the cities and towns where we do business, providing support for programs and organizations that empower the success of future generations by helping to build and maintain strong, diverse communities today.

Overview

The purpose of this position is to provide marketing, communications, analytical and business support for PPL. Under the direction of the Manager of Customer Engagement and Branding, the position will support the organization through market research, digital marketing solutions, content strategy, and brand awareness.

The position will manage various vendors to report customer insights to all levels of the organization, complete industry benchmarking, and inform marketing and communication messaging and activities for the benefit of PPL Electric Utilities. The position will participate in marketing and communications strategy, manage market research projects, provide leadership updates on research, and participate in the development of marketing and communications materials and solutions.

Responsibilities

Qualifications

Basic Qualifications

Preferred Qualifications

Basic Qualifications

Preferred Qualifications

Remote Work

The company reserves the right to determine if this position will be assigned to work on-site, remotely, or a combination of both. Assigned work location may change. In the case of remote work, physical presence in the office/on-site may be required to engage in face-to-face interaction and coordination of work among direct reports and co-workers.

Equal Employment Opportunity

Our company is an equal opportunity, affirmative action employer dedicated to diversity and the strength it brings to the workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, protected veteran status, sexual orientation, gender identify, genetic information, disability status, or any other protected characteristic.


Job tags

Remote jobShift work


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