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Location

Grand Prairie, TX | United States

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Job description

About Us:

We are a pioneering brand platform dedicated to elevating e-commerce performance and fostering brand excellence. Our mission is to acquire exceptional, disruptive businesses and transform them into enduring brands that enrich lives. By curating a selective portfolio of companies, we aim to become the leading collection of top consumer brands, empowered by continuous resources, an extensive network, and unparalleled expertise.

Job Title: Marketing Manager - Performance (META/Media Buyer)

Reporting to: VP, Marketing

Preferred Location: United States (Excluding Hawaii and Alaska)

Role Overview:

As the Performance Marketing Manager, you'll lead our advertising efforts on Meta (Facebook & Instagram) and TikTok, shaping strategy, execution, and optimization of paid campaigns. This pivotal role is instrumental in achieving our customer acquisition and revenue growth targets through innovative analytics and creative initiatives. Reporting to the VP of Marketing, you'll collaborate across multiple product categories/brands to drive brand awareness, consideration, and conversion.

Key Responsibilities:

Campaign Strategy & Management: Develop, execute, and oversee innovative campaigns on Meta and TikTok platforms to surpass performance goals.
Budget & Performance Optimization: Efficiently allocate and manage budgets across campaigns to maximize ROI. Continuously monitor campaign performance, making real-time adjustments for optimal results.
Creative Direction: Collaborate with the creative team to craft engaging ad creatives (videos, images, and copy) tailored for Meta and TikTok audiences. Test and iterate on creative strategies to enhance campaign performance.
Analytics & Reporting: Utilize analytics tools to track campaign performance, delivering detailed reports and actionable insights. Leverage data to inform future campaign strategies.
Market Trends & Innovation: Stay abreast of Meta and TikTok's latest trends and features, experimenting with innovative approaches to leverage these platforms effectively.
Cross-functional Collaboration: Work closely with other marketing teams (e.g., SEO, email marketing, content) to ensure a cohesive and integrated marketing strategy.
Requirements:

Bachelor's degree in Marketing, Business, or related field.
6+ years of experience in performance marketing, with a proven track record on Meta and TikTok platforms.
2+ years of media/agency experience across multiple brands.
Strong analytical skills, proficient in analytics tools (e.g., Google Analytics, Facebook Insights).
In-depth knowledge of Meta Ads Manager and TikTok Ads Manager platforms.
Creative mindset with experience guiding digital ad creative direction.
Excellent communication and collaboration skills.
Ability to thrive in a fast-paced, results-oriented environment.
Preferred Qualifications:

Certifications in Meta Blueprint and TikTok Marketing Partners program.
Experience with A/B testing and other testing methodologies.
Familiarity with CRM and marketing automation tools.
Pay Transparency:

Please refer to the provided salary range for this role. Actual compensation will depend on various job-related competencies.

Additional Information: For U.S. Roles Only

We offer a remote-friendly work environment, with occasional travel required for team offsites and company events. Our benefits include:

Medical, Dental, and Vision coverage.
Virtual medical and mental health appointments.
Life and disability insurance.
Unlimited paid time off for exempt individuals; 15 days for non-exempt employees.
Paid company holidays, mental health days, and days for local charity work or volunteering.
Paid parental leave and transitional support for new parents.
Our Promise:

We believe that diversity and inclusion are key to our success. We are committed to building a workforce that reflects these values across our organization and brand acquisitions. We are an equal opportunity employer, providing reasonable accommodations to support every individual's career journey. We welcome talent from all backgrounds and support visa sponsorship for eligible roles.

Salary Range: $100,000—$120,000 USD

We are dedicated to fostering a diverse and inclusive workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, familial/marital status, protected veteran status, or disability status.
Employment Type: Full-Time
Salary: $ 100,000.00 120,000.00 Per Year

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