Director of Marketing - Surestep

Location

South Bend, IN | United States

Job description

Headquartered in South Bend, Indiana, Surestep fabricates, markets, and sells a comprehensive line of custom orthotic devices that benefit children with mobility challenges. The company’s mission “to enrich and transform lives through compassionate service and innovation” is what drives the passion to continue to develop high-quality, innovative products that result in exceptional patient outcomes. Each Surestep team member is an important part of this life-changing process. Founded in 2000, Surestep custom devices are sold through its vast network of O&P partners throughout the United States and in more than 30 countries. South Bend is located just 40 minutes southeast of Lake Michigan and 90 minutes east of Chicago. Ranked No. 4 by Forbes Magazine, “Best Places to Live in America and Most Affordable Cities” edition, South Bend is also home to the beautiful and historic University of Notre Dame, where people can enjoy top-level sporting and entertainment events close to home.

The Director of Marketing is primarily responsible for the successful market analysis, commercial strategy, planning, project coordination, and launch of products and programs with highly differentiated value proposition that drive new sales and revenue opportunities for Surestep. In addition, the role is responsible for existing product and program lifecycle management and leading the product management team as well as collaboration across the rest of the marketing functions and key stakeholders throughout the organization. This role requires a proven track record of leading and evolving business through market analysis, product development, developing people and teams, and displaying financial acumen. This team member provides leadership and vision to drive business forward while balancing multiple competing priorities and finite resources. This position must be a strong people leader, able to influence cross-functional and cross-brand teams, and manage multiple agencies and team members to create the most compelling value proposition. 

• Create and own data-driven commercial strategy that focuses on developing a product/program pipeline that will drive ongoing value for customers and opportunities for Surestep.
• Create and own data-driven marketing plans to capture life-cycle management of existing products/programs that includes but is not limited to: market analysis, voice of customer insights, value proposition, customer journeys and focused marketing and education communication plans to drive awareness and continuous adoption of Surestep’s portfolio.
• Lead cross-functional team to execute on commercial strategy programs/product launches and ongoing marketing campaigns
• Strategic Market plan development and tactical execution of campaigns in all media channels to achieve sales goals; Drive sales, profit and consumer experience metrics.
• Own strategy and execution of marketing roadmap, working with internal and external teams, digital partners and best in-class vendors.
• Develop and report key analytics to include all marketing efforts; manage expense budgeting and forecasting.
• Lead operational decision making and partner with leadership in customer service, distribution and logistics to drive performance and customer satisfaction.
• Lead new product development to include market analysis, value proposition, target audience, market inputs, packaging and design for omni channel strategies.
• Perform appropriate competitive analyses, benchmarking and research to drive solid ROI analysis and recommendations. Analyze current and past trends, monitor performance indicators, highlight trends and analyzing causes of unexpected variances. 
• Manage all aspects of performance and development of direct reports to encourage professional growth.
• Collaborate with cross-functional marketing partners to achieve results
• Manage Product Management , both Exempt and Non-exempt.
• Manage all strategic marketing decision and execute on plans, develops new processes and manages the marketing budget.

• Bachelor’s degree in Marketing or related field
• 10 years of progressive marketing or related experience

• Individual must have, or be eligible to obtain, a valid driver’s license and driving record within the standards outlined within Hanger’s Motor Vehicle Safety Policy and Procedures.

• Excellent communication, problem-solving and organizational skills
• Passionate for market and competitive research
• Detail oriented and accurate in analyzing different forms of media
• Experienced in defining programs, conceptualizing ideas that effectively leverage digital marketing, social media tools, website, sales funnels and other marketing technologies
• Able to work under tight deadlines, organize and prioritize responsibilities and requests
• Strong copywriting / copy editing skills
• Proficiency with office software; such as, Microsoft Office suite and photo editing / design software
• Dexterity of hands to operate a computer keyboard as well as seeing to read and review materials for accuracy.
• Hearing and speaking to exchange information with staff, internal and external customers, and public.
• Ability to sit or stand for extended periods of time.

Employees working at least 20 hours per week are eligible for the following benefits:

• Competitive Pay
• Health Insurance
• Dental Insurance
• Vision Insurance
• 8 Paid Holidays per Year
• Paid Vacation Time Off
• Paid Sick Time Off
• 8 hours of paid time to volunteer in your community
• Floating Holiday
• Life Insurance
• Medical Flex Spend Account
• Dependent Care Flex Spend Account
• Free employee assistance program
• 401(k)
• Full-time employees are also eligible for short-term and long-term disability insurance

Hanger, Inc. is committed to providing equal employment opportunity in all aspects of the employer-employee relationship. All conditions and privileges of employment are administered to all employees without discrimination or harassment because of race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions, special disabled veteran status, or any other classification protected by federal, state, and local laws and ordinances. The company will comply with all applicable state or local fair employment laws that forbid discrimination or harassment on the basis of other protected characteristics. Retaliation against any employee for filing or supporting a complaint of discrimination or harassment is prohibited.

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