Location
Winston Salem, NC | United States
Job description
About the Brand Manager position
Brand Managers are tasked with managing and maintaining a brand's image, identity, and market positioning. They develop strategies and execute initiatives to increase brand awareness, reputation, and equity. This includes conducting market research, analyzing consumer insights, and collaborating with different departments to ensure brand consistency. Brand Managers continuously monitor market trends, competitors, and customer feedback to refine and strengthen the brand's presence. Ultimately, their aim is to drive brand growth, foster customer loyalty, and maximize profitability.
Brand Manager responsibilities are:
- Brand Strategy: Develop and execute a comprehensive brand strategy for Green Mountain Gringo (GMG), aligning with overall business objectives and ensuring a consistent brand image.
- Product Development: Collaborate with cross-functional teams to contribute to the development of new products and improvements to existing products within the GMG portfolio.
- Market Analysis: Conduct market research and analyze consumer trends to identify opportunities for brand expansion, differentiation, and growth.
- Marketing Campaigns: Plan and execute integrated marketing campaigns, including brand messaging, digital and traditional media, consumer promotions and public relations, to broaden brand awareness, enhance trial and retrial, and build a loyal consumer franchise.
- Consumer Engagement: Implement strategies to engage and connect with consumers, including social media campaigns, influencer partnerships, and other community-building initiatives.
- Packaging and Branding: Oversee the design and development of packaging and branding materials, ensuring alignment with brand guidelines.
- Budget Management: Develop and manage the brand's marketing budget, ensuring effective allocation of resources to achieve marketing goals.
- Performance Measurement: Establish key performance indicators (KPIs) and regularly analyze and report on the performance of marketing initiatives, making data-driven recommendations for optimization.
- Cross-Functional Collaboration: Work closely with sales, product development, and other departments to ensure a cohesive and unified approach to brand management.
- Agency Relationship: Work with the brands advertising agency for the development of appropriate brand messaging and effective media planning, placement, and administration.
- Ensure strict adherence to safety guidelines and company standards
- Perform other duties as assigned
Brand Manager requirements are:
- Bachelor's degree in Marketing, Business, or a relevant field.
- Demonstrated experience in brand management, preferably within the food and beverage sector.
- Profound comprehension of consumer behavior and market trends.
- Exceptional project management abilities and organizational aptitude.
- Innovative mindset demonstrated through successful marketing campaigns.
- Analytical proficiency to interpret data and facilitate informed decision-making.
- Adaptability, organization, and multitasking skills in a dynamic setting.
- Effective communication and interpersonal skills for collaboration across all organizational levels.
- Proficiency in Microsoft Office Suite or similar software.
- Ability to cultivate positive working relationships while fostering a respectful and approachable demeanor within a team-oriented environment.
TW Garner Food Company is a federal contractor and an Equal Opportunity Employer. To the extent applicable, this contractor and subcontractor shall abide by the requirements of 41 CFR ยงยง 60-300.5(a), and 61-300.10. These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability. The requirements listed below are representative of the knowledge, skill, and or ability required.
Reasonable accommodations may be made to enable qualified veterans and individuals with disabilities to perform the essential functions of this position.
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