Digital Marketing Specialist
Location
Oklahoma City, OK | United States
Job description
Job Details
Job Location OK - Corporate Headquarters, OKC - Oklahoma City, OK
Position Type Full Time
Education Level Bachelor's Degree
Salary Range $50,000.00 - $60,000.00 Salary
Job Shift Day
Job Category Marketing
Description Job Description: The Digital Marketing Specialist will assist Bob Mills Furniture in all areas of online marketing including but not limited to: developing and launching marketing digital and email campaigns; recommending and buying digital ad placement for social media, Google Ads and other paid channels; monitoring and engaging customers on social media platforms.
ESSENTIAL DUTIES AND RESPONSIBILITIES - Develop new pay-per-click (PPC) campaigns and maintain/optimize existing PPC campaigns
- Execute paid search campaign recommendations and optimizations in Google Ads
- Identify important keywords and phrases for both PPC and organic search optimization. Carry-out completion of or make recommendations to appropriate personnel for the resulting action items
- Maintain corporate social media pages including Facebook, Twitter, Pinterest and Instagram, including communication with customers
- Develop and execute social media campaigns and contests to engage customers and increase social media presence
- Manage and maintain numerous accounts, including measuring, testing, revising, and repeating to continually improve campaign performance
- Continuously optimize content to ensure maximum rankings for targeted keywords
- Execute all digital plans for Google Ads, Email, Facebook, OTT and other RTB platforms as needed
- Recommend, develop and implement digital strategies to improve online customer experience
- Work with marketing team in development of ad campaigns and marketing plans
Qualifications QUALIFICATIONS/EXPERIENCE - Bachelor's Degree in Marketing, Business, Mass Communications, or some combination of experience and education
- 1-2 years of Google AdWords/PPC experience (Google Ads certification a plus)
- 2+ years of experience with commercial Facebook, Twitter, Pinterest and Instagram platforms for business
- Strong to expert level of knowledge of Microsoft Office Suite
- Proven excellent written and verbal communication skills
- Ad copywriting and proofreading skills
- Email Marketing campaign building experience
- Online reputation management experience
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