Email Marketing Specialist

Location

Ashburn, VA | United States

Job description

Everyone says they want to change the world. We’re looking for people who actually will.

Alliance Defending Freedom is an alliance-building legal organization that advocates for the right of people to freely live out their faith. Please visit to view our Statement of Faith and  Doctrinal Distinctives . 

Email Marketing Specialist

Alliance Defending Freedom is looking for a highly professional  Email Marketing Specialist to join us in our Scottsdale, AZ; Lansdowne, VA; Atlanta, GA or Washington DC office. As the Email Marketing Specialist, you are a vital part of the Communications team. In this role, you will report to the Email Marketing Manager and play a critical role in helping to create and execute direct marketing and fundraising marketing strategies. Your main duties include developing marketing emails and email marketing automations utilizing various email service providers (ESPs). You will work with a team to craft email journeys that will help deliver the right message to the right audience at the right moment, thereby improving our user engagement, retention, and revenue.

Your Essential Responsibilities:

In this position, you will:

• Identify, test, and implement new strategies to improve click-through, open, and conversion rates.
• Help identify relevant leads for our teams through segmentation, grading, scoring, and conversion funnel analysis.
• Build responsive, landing pages as well as personalized customer journeys.
• Create, format, proof, and test emails to support our marketing automation and general communication strategy.
• Maintain overall email file health by building re-engagement strategies, file purges, and email verification.
• Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g., CAN-SPAM)
• Report weekly, monthly, quarterly, and annually on campaign performance and established KPIs.
• Analyze data and provide actionable recommendations to deliver continuous improvements to email campaigns.

Other Responsibilities (Non-Essential):

You will be asked to perform related duties or special projects as assigned.

Skills you need to succeed:

Knowledge of:

• HTML and CSS (JavaScript preferred)
• Google Analytics / Looker Studio (or related analytical tools)

Demonstrated proficiency in:

• Microsoft Office Suite
• Basic graphic design
• ESP/Marketing automation software (Pardot and Hubspot preferred)
• Design and wireframing tools (Canva, Adobe Creative Suite, Figma, PhotoPea)
• Project management software (Wrike, Asana, Clidkup, Jira)

Ability to:

• Be a self-starter
• Think strategically, execute quickly, and drive multiple objectives simultaneously with strong attention to detail
• Troubleshoot problems and create solutions
• Handle multiple tasks at one time
• Work within a team environment as well as independently
• Work under pressure / tight deadlines

Education and/or experience:

• Bachelor’s degree or equivalent experience
• 2-5+ years of demonstrated email marketing experience
• Non-profit experience preferred

To complete your application, please upload or include a link to your portfolio and include a cover letter with your resume. 

ARE YOU LOOKING FOR AN ORGANIZATION WITH A COMPETITIVE

COMPENSATION  AND BENEFITS PACKAGE, TOO? 

We have it! Alliance Defending Freedom offers team members a competitive compensation and benefits package that includes major medical insurance, dental care, medical and dependent care reimbursement, paid disability, long-term care insurance, and life insurance. We also offer a 401(k) plan with a generous company match. Work and life balance is important to the well-being of our team members. You will receive paid time off (PTO) that starts accruing from your hire date and 11 paid holidays per year.

Job tags

Salary