Location
Cleveland, OH | United States
Job description
Role: Director of Marketing
Lead the Charge in a Dynamic Industry!
Our company, a leading manufacturer in the work truck industry, is seeking an experienced and passionate Director of Marketing to spearhead our strategic direction and day-to-day operations. You will oversee a talented team, driving the development and execution of impactful marketing initiatives across all channels.
Role Highlights: - Shape and execute digital experiences, manage marketing campaigns, and oversee tradeshows.
- Revitalize marketing strategy leveraging strengths in print, traditional, and third-party e-commerce.
Objectives: - Increase customer "share of wallet"
- Increase Market Share in brick and mortar and digital channels.
- Drive positive brand association.
- Increase "pull through" demand.
Key Responsibilities: - Develop and implement a comprehensive marketing strategy that leverages our current strengths while embracing innovative digital approaches.
- Design and implement user-centered digital experiences (UX) that resonate with multiple, distinct target audiences, solve customer issues, and drive growth.
- Manage all digital, print, tradeshow, and account-driven marketing initiatives.
- Oversee content management across online sales channels, ensuring consistent messaging and brand identity.
- Lead the execution of effective digital marketing campaigns, including social media, paid advertising, and SEO.
- Develop and execute engaging email marketing campaigns that drive conversions and generate leads.
- Produce and manage large-scale tradeshow exhibits that effectively showcase our products and solutions.
- Analyze marketing data and metrics to track performance and identify areas for improvement.
- Build strong relationships with key stakeholders, including sales, product development, and leadership teams.
- Foster a collaborative and results-oriented marketing culture.
The Ideal Candidate: - Proven marketing leader: 4+ years of leadership experience with a successful track record of driving marketing initiatives and achieving business goals.
- Strategic thinker: Possesses a talent for developing and executing comprehensive marketing plans across channels.
- Digital marketing expert: Extensive experience with user-centered design, digital campaign management, content management, email marketing, analytics, and Adobe Creative Suite.
- Results-oriented: Demonstrated ability to implement projects on time at a competitive cost, exceeding expectations with measurable outcomes.
- Excellent communication: Articulate and persuasive communicator with exceptional written and verbal skills, adept at presenting ideas to diverse audiences.
- Collaborative and adaptable: Thrives in a fast-paced environment, readily adapts to change, and enjoys working cross-functionally with various departments.
- Passionate about the industry: A genuine interest in the work truck industry and a desire to contribute to the success of a leading manufacturer.
Minimum Qualifications: - Bachelor's degree in business administration, marketing, communications, or a related field. (Master's degree preferred, but not required).
- 8+ years of marketing and/or sales experience.
- Experience managing multiple teams.
Benefits: - Competitive salary and benefits package.
- Opportunity to work in a dynamic and growing industry.
- Collaborative and supportive work environment.
- Be a part of a team that is passionate about making a difference.
Attention Employers! Seeking exceptional talent? We've got the solution: Share your job descriptions with us.
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Elevate your team today! Contact us to share your job descriptions and discover your next top performer. Send inquiries, cover letters and resumes to
[email protected] or visit
emeraldresourcegroup.com .
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