Disney Parks, Experiences and Products
Location
Glendale, AZ | United States
Job description
Disney Consumer Products, Games, and Publishing (CPGP) brings the magic of Disney's beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our marketing organization has a meaningful effect on The Walt Disney Company (TWDC) and the markets in which we operate. With a portfolio of renowned brands including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.
As a Marketing Strategy Manager with the CPGP Marketing Team, you will help shape the go-to-market strategies and execution of communication plans across a variety of franchises such as Mickey & Friends, Disney Princess, and Pixar. You'll partner with internal Cast Members and external agencies across marketing strategy, creative advertising, PR and communications, customer engagement, and franchise/commercial teams. You will be responsible for providing strategic input, building, shaping, and implementing integrated communication plans, evaluating creative, and monitoring and analyzing campaign performance as part of a dynamic marketing team.
The Marketing Strategy Manager will report to the Senior Marketing Operations and Campaign Manager.
Work with Senior Marketing Operations and Campaign Manager to develop campaign one pagers and pitch decks
Own campaign schedule; development of work-back timings, tracking actions to ensure campaign milestones and deadlines are met
Serve as the key communication source on assigned campaigns, regularly broadcasting status, keeping regions and global stakeholders up to date on campaign development real time
Facilitate best practice exchange and insights across global markets
Partner with brand commercialization leads to ensure seamless communication and holistic approach across different properties
Identify partnership opportunities, create pitch materials and deliver partnership activity
Manage campaign budgets ensuring efficient and timely use of marketing funds, maintaining real-time records
Ensure all workstreams for campaigns are scheduled and tracking on budget, including: media guidance; PR and communications; cross line of business (XLOB) synergy, social engagement, and corporate social responsibility (CSR)
5+ years of relevant marketing experience, ideally in Marketing Strategy or Brand Management
Manage cross function collaboration and input across global brand commercialization, global category, global communications, and global digital/media to execute campaigns
Proficient technical marketing skills to provide strategic input and drive communication planning
Experience developing partnerships with internal and external team members in a collaborative and inclusive environment
Expertise in project-managing a portfolio of projects, successfully balancing strategies, details and budgets
Experience interpreting data and making recommendations based on research and consumer insights
Experience in social media marketing, digital advertising, experiential and content-based marketing
Possess excellent written and verbal communication skills and polished presentation skills
Proficiency in Microsoft Excel, Word, PowerPoint
An optimistic professional, with a bias for action, who leads by example
Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency or Brand Marketing
Experience with building national level campaigns
Knowledge of product development and new product launches
Experience in marketing to targeted consumer audiences, specifically young families and young adults
Proficiency in Keynote
Bachelor's Degree in Marketing, Business, Communications or equivalent work experience
Master's in Business Administration
This position is located in Glendale, CA.
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at
#DXMarketing
#DXMedia
The hiring range for this position in Glendale, CA is $92,800 - $124,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.Job tags
Salary
