Location
Houston, TX | United States
Job description
Position Purpose:
The associate media manager, engagement and CRM will manage and execute strategic growth initiatives within Engagement and CRM team to grow customer value. This position will identify, research and analyze potential opportunities for growth and development across various customer and audience strategies to address and capture increased customer share of wallet. The associate manager will also build test and learn plans and make recommendations relative to implementation. Responsibilities also include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.
Key Responsibilities:
- 45% Campaign Management – Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
- 40% Channel Management – Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
- 15% Organizational Alignment – Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization
Direct Manager/Direct Reports:
- This position typically reports to Manager or Media/Sr. Manager of Media
- This position has 0 Direct Reports
Travel Requirements:
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
- Expertise in integrated channel marketing, including online based channels such as email and social, analytical tools and techniques.
- Previous experience in leading CRM programs
- Demonstrated ability to collaborate and work effectively with cross-functional teams
- Demonstrated project management skills
- Previous experience with retail websites and analytics
- Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
- Presentation and writing skills
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
Minimum Years of Work Experience:
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
Preferred Leadership Experience:
Certifications:
Competencies:
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Customer Focus
- Drives Results
- Manages Conflict
As part of the application process for this role, there will be an on-line assessment. The assessment usually takes about 17 minutes to complete. You will be directed to the assessment link immediately after submitting your application. Once you click on the link, you will need to complete it within 72 hours after starting it. You may stop and restart the assessment as many times as you like within the 72-hour time frame.
During the assessment, we’ll ask you questions about your approach to work and various work-related situations. The questions are based on characteristics that are related to performing successfully in hourly roles at The Home Depot, including:
- Professional Experience
- Learning Potential
- Responsibility
- Customer Focus
If you have a disability and would like to request an accommodation related to the assessment, or you would like to obtain more information about the assessment, click here to learn more .
Starting pay may vary based on factors including, but not limited to, position offered and location.
$0.00 – $0.00
Job tags
Salary
