CityLink
Location
Peoria, IL | United States
Job description
Job Title: Director of Marketing and Public Relations
Department: Marketing
Reports to: Assistant General Manager
FLSA Status: Salary Exempt
Employment Status: Full Time | Non-Union
Duties/Responsibilities:
The Marketing Director will oversee, coordinate, and participate in the development of marketing strategies and products for the organization.
1. Manages the marketing programs, which include: managing information activities related to external publications, public involvement processes, and support materials for customers; directing media placement and image advertising activities; coordinating the administration of CityLink's website; developing paid advertisements; managing CityLink's social media presence; and performing other related activities.
2. Developing and implementing a strategic and integrated marketing program that aligns with the organization's strategic plan and budget. 3. Manages the company's transit advertising program to include overall coordination with the authorized advertising sales vendor, approval of proposed artwork, communicating with maintenance on installs and removals, trade contract management, and reaching established revenue goals. 4. Serves as the chief media spokesperson and public information officer representing the company's brand and image to the community, which includes: overseeing media release and public information communications; responding to or initiating media interests regarding service or transportation related information; providing communications to public, employees, and other agencies; and/or other related duties. Providing media relations counsel to GPMTD Board members, management and employees. 5. Prepares a variety of media marketing materials, schedules, promotional flyers and brochures, contracts, and/or other related documents. 6. Plans and implements special events. 7. Prepares and administers the department budget; prepares cost estimates for budget recommendations; submits justifications for budget items; monitors and controls expenditures. 8. Performs other duties as assigned.
Education and Experience :
Bachelors degree in Business Administration, Marketing, Public Relations, Communications, or related field required. At least two years of previous experience sufficient to successfully perform the essential duties of the job.
Knowledge:
· Media relations principles and practices;
· Public information principles and practices;
· Advertising sales principles;
· Program management principles;
· Graphic design, print production, and web publishing principles and practices;
· Microsoft Office, Publisher and graphic design software such as Adobe Creative Suite, etc.
· Budgeting principles and practices.
Required Skills/Abilities :
· Excellent verbal and written communication skills.
· Thorough understanding of market developments.
· Thorough understanding of marketing strategies and practices.
· Excellent interpersonal and customer service skills.
· Excellent organizational skills and attention to detail.
· Strong analytical and problem-solving skills.
· Writing press releases, sales copy, blog posts and web content.
· Conducting and/or coordinating the sales of external bus advertisements.
· Developing communication materials.
· Promoting bus services.
· Managing media relations.
Physical Requirements:
Positions in this class typically require reaching, standing, walking, fingering, grasping, feeling, talking, hearing, seeing and repetitive motions.
Sedentary Work: Exerting up to 20 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.
Some travel will be required. Must have a valid driver's license.
Note: The above job description is intended to represent only the key areas of responsibilities; specific position assignments will vary depending on the business needs of the department.
At CityLink, we are committed to fostering a diverse and inclusive environment for both our employees and the communities we serve. We encourage applicants from all backgrounds to apply.
As part of our normal procedure for processing applications, inquiries may be made concerning information on an applicant's work, driving, criminal, and educational history. A pre-employment drug screen, background check, and professional/personal reference checks are required for all applicants. A physical examination, including range of motion, lift test, whisper test, eye test, MVR review, and credit check may be required depending on position. These tests must be successfully completed prior to starting employment.
We are an equal opportunity employer and prohibit discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Job tags
Salary
$60k
