Location
Texas | United States
Job description
At AES, we raise the quality of life around the world by changing the way energy works. Everyone makes an impact every day in our small, global teams. Apply here to start an extraordinary career today.
AES is leading the energy transition through its partnerships with organizations of every kind, across the globe and at every stage of development by helping them transform and build competitive advantages as leaders in their industries.
The Director of Marketing Insights will support extending our leadership position through the data analysis and insights generation to inform and optimize our marketing strategies. Reporting to the Chief Marketing Officer, this role is responsible for collecting relevant data and delivering actionable insights that enhance our marketing campaigns, customer engagement and overall business performance.
The successful candidate enjoys working in a dynamic, fast-paced and changing environment, and is comfortable leading global cross functional teams with a results- and continuous improvement-driven approach.
Responsibilities:
Develop and implement AES’ customer-focused marketing insights strategies, plans in support of AES’ purpose and growth objectives
Build, lead and develop a hard-working team focused on results and continuous improvement supporting marketing analytics, market research and competitive intelligence
Assess use of insights across markets and create standards and best practices for how across the organization
Lead the collection, analysis and interpretation of marketing data, including customer behavior, campaign performance, market trends and competitive analysis
Responsible for aggregating internal data with a view of cross-channel reporting efforts
Set internal data measurement guidelines to ensure data quality and accuracy
Oversee the translation data into actionable insights that drive marketing strategy and decision-marking to share with relevant functions
Design and implement market research initiatives to get customer feedback, industry trends and competitive intelligence working with local Commercial and Marketing teams
Establish and maintain customer segmentation models to tailor marketing efforts to specific audiences
Monitor and analyze competitor activities and market activities to find opportunities and threats
Collaborate with other Marketing functions, and Innovation, Solutions, Commercial and Communications teams to ensure alignment and successful execution of marketing strategies
Create regular and ad-hoc reports, dashboard and presentations that communicate key insights to collaborators
Stay up to date with data analytics and digital tools and technologies to enhance efficiency and effectiveness
Manage budget to optimize for performance
Experience and Qualifications:
Bachelor’s degree in marketing, statistics, data science, analytics, computer science, or related field; MBA is a plus
15+ years of marketing analytics, market research or related experiences with roles of increasing responsibility in a global organization
Energy industry or relevant business-to-business industry experience preferred
Strong analytical and data interpretation skills
Strategic problem solver with strong organizational and project management skills
Excellent communications and interpersonal skills
Proficiency in marketing tools and analytics platforms
Knowledge of statistical analysis and modeling techniques
Leadership and team management experience
AES is an Equal Opportunity Employer who is committed to building strength and delivering long-term sustainability through diversity and inclusion. Respecting all backgrounds, differences and perspectives enables us to improve the lives of our people, customers, suppliers, contractors, and the communities in which we live and work. All qualified applicants will receive consideration for employment without regard to sex, sexual orientation, gender, gender identity and/or expression, race, national origin, ethnicity, age, religion, marital status, physical or mental disability, pregnancy, childbirth, or related medical condition, military or veteran status, or any other characteristic protected under applicable law. E-Verify Notice: AES will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
Accelerating the future of energy, together
Our people are our energy and have transformed AES into the type of energy company that the world needs today and in the future. Coming from all walks of life, our people share a passion for improving lives by advancing the energy sector through innovation, collaboration and action.
We are working in an industry that requires new thinking and ways of working together to create solutions that are both economically and environmentally viable, not just one or the other.
We are looking for passionate people to join us in our mission to accelerate the future of energy.
Are you ready to join us?
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