Senior Performance Creative Strategist

Location

Columbia, MD | United States

Job description

This position is only open to individuals who are currently residing in the United States. We regret that we are unable to consider applicants who live outside of the United States at this time.

Do you often find yourself asking “why?” when you look at data? Do you thrive on developing innovative strategies and plans for performance marketing campaigns? If so, we want YOU to join the WebMechanix creative team as a Creative Strategist!

In this role, you will be responsible for developing and orchestrating creative strategies and initiatives, ensuring that we are always one step ahead in meeting our clients' creative needs. By conducting thorough research on brands, target audiences, and industry trends, you will gain critical insights that inform the execution of creative campaigns.

We are not just looking for any creative strategist - we want someone with a strong creative mind and background, a relentless desire to learn and grow, and a willingness to push the boundaries of what's possible. If you are ready to be at the forefront of the industry, utilizing cutting-edge tools and technologies, and guiding impactful experiences that captivate audiences, then we can't wait to see what you bring to the table.

Here's what you'll do:

Develop and orchestrate creative initiatives — outlining roadmaps for ongoing testing of creative and upcoming new work — ensuring we always know the next creative need on an account.

• Collaborate with paid media managers to analyze creative performance data from various ad platforms — utilizing it to inform the next creative initiatives on the account.
• Provide expert performance insights and hypotheses to a team of designers, copywriters, and/or production specialists.
• Conduct comprehensive business, audience, and industry research to gain deep insights into clients' businesses and needs.
• Conduct necessary creative competitive analyses to assess effectiveness and provide recommendations to inform future work, differentiating our clients from their competitors.
• Work closely with account teams to identify new creative initiatives that drive further opportunities for clients — providing creative insights for themes/messaging, ad platforms, landing pages, and other essential elements.
• Participate in strategic meetings, including status update calls, creative workshops, and QBRs (Quarterly Business Reviews).

Requirements

Here is what you have:

• 3+ years of creative industry experience (art or copy) with an understanding of branding, digital development and digital experiences — with at least one of those years dedicated to creative strategy for digital marketing
• Fluent in the language of creativity, possessing an extensive background in the creative industry and adeptness in technical terminology and jargon to communicate seamlessly with creative peers.
• Comprehensive knowledge analyzing and evaluating digital advertising and creative performance to test hypotheses, identify opportunities, and drive iterative improvements.
• Thorough knowledge conducting and analyzing primary research methodologies such as interviews, surveys, and polls to gather valuable client and customer insights.
• Thorough knowledge utilizing high-quality sources of secondary research, including ad libraries and census data, to supplement primary findings.
• Thorough knowledge of the digital marketing landscape, including platform advertising and media buying, to develop effective strategies.
• General knowledge handling diverse verticals and niches, encompassing both B2C and B2B lead generation, to cater to a wide range of clients.
• Excellent written and verbal communication skills, enabling effective collaboration with multiple departments within the organization.
• Strong persuasive abilities to influence prospects, clients, and colleagues to take specific actions in alignment with creative strategies.
• General knowledge of agency client onboarding, understanding the process and requirements to successfully onboard new clients and projects.

• Excellent time management skills and strict adherence to deadlines
• Understanding of how to work with project management systems

Benefits

Here’s what we offer:

• 🌴 Unlimited Paid Time Off (w/ a 2 week minimum usage per year)
• 👶 8 Weeks Paid Family Leave (for birth of a new child or to treat yourself or family members for an illness)
• 👩‍⚕️ Health Insurance
• CareFirst Advantage HSA & Non-HSA Option
• Carefirst Dental and Vision
• Weighted contributions covering varying portions of individuals and families
• 💰 401(k) and 401(k) Roth Retirement Plans w/ 3% employer match
• 🖥️ $500 initial equipment stipend (in addition to company issued laptop, monitor, and peripherals) 
• 🕝 Flexible working hours based on your timezone
• 💻 Fully remote (but we have an office in Columbia, MD if on-site is important for you!)
• 📅 13.5 Paid Holidays
• 👩‍🏫 Monthly Mentorship Meetings to ensure there is always time dedicated to you with your manager
• ...and more! Ask us about our favorite benefits! ❤️
  
  

Here’s where to learn more:

WebMechanix is committed to the principles of Equal Employment Opportunity for all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability, genetic information, sexual orientation, or any other category covered by law.

U.S. Residents only

The estimated salary range for this position is $75,000 - $100,000.

If you don't feel that you meet all of the requirements listed in this job description, don't worry! Even if your past experience doesn't match up perfectly with the job description, we still encourage you to apply. Research indicates that women and people of color are less likely to submit job applications unless they feel they meet all the requirements. At WebMechanix, we are committed to creating a diverse, inclusive, and equitable workplace. Therefore, we encourage you to submit an application if you are interested so we can keep you in mind not only for this role and similar roles but for future openings, as well.

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Salary