Location
Arlington, VA | United States
Job description
Why Phase2?
Our remote first employees join and stay at Phase2 to be a force . In pursuit of digital experience that advances the human experience, you will do your best work, live fully, and succeed as a team.
We are a digital agency rooted in technology, passionate about customer experience, and grounded in data and insights. We guide industry-leading companies to what’s next in their digital landscape. In short, we make digital products that inspire, engage, and create impact.
Are you passionate about using data to solve problems? Do you understand how data-driven insights can help marketers and content publishers understand and connect with their customers? Phase2 is looking for a Digital Analyst who can help clients optimize their marketing, product, and communications strategies based on data-derived insights.
We believe that data can help clients see their customers as humans, not just as segments. Your work will focus on collecting and analyzing qualitative and quantitative customer data and digital marketing data for the purpose of informing strategic and tactical recommendations, in service of achieving Phase2’s clients’ business goals.
The ideal candidate is skilled at interpreting data for clients and providing guidance to strategy and implementation teams based on that data. This role is a combination of client-facing strategy (the “why” of data), along with hands-on research and implementation (the “how” of data). We need someone self-directed, with a passion for using data to tell stories, surface insights, and inform decisions.
This position reports to : Director, Marketing Services
Target Salary: $98,000
Job Responsibilities
Technical
- Conduct audits of client digital properties to ensure they are properly configured.
- Create and implement analytics measurement models that support a client’s business strategy, marketing strategy, or other critical strategy for all types of digital properties, across the entire range of customer data.
- Support team members with technical research and testing on specific solutions.
- Make administrative changes to technology or advise clients on such changes as they impact data collection, management, and reporting.
- Provide guidance to product owners on site tagging structure and requirements, including event-driven analytics and data layers.
- Design and implement reporting solutions or partner with a development team to do so if custom solutions are needed.
- Design and build analytics dashboards and custom reports according to client needs.
Strategic
- Lead stakeholder discussions to solicit and deeply understand client goals, and translate to requirements in the area of measurement, analysis, and supporting technologies.
- Analyze data provided by clients to inform strategic recommendations.
- Think creatively and help our clients find measurement and reporting solutions within their available budget and tech stack.
- Advise clients on decisions around their technology implementation that will impact the reporting or the user experience.
- Recommend testing strategies (A/B testing, personalization, user testing, SEO testing, etc) to influence established KPIs.
- Recommend strategies across UX, content, design, and development to influence established KPIs.
- Produce testable hypotheses related to customer acquisition/retention, micro and macro conversion, user experience, and product features.
- Connect insights from multiple sources of data to provide creative perspectives of the big picture.
- Assist in Sales and Marketing efforts by writing blog posts, leading webinars, presenting at conferences.
Minimum Qualifications
- Experience using tools like the Google Analytics Suite, the Tealium iQ Suite, or Adobe Launch/DTM in a client or project setting.
- Experience eliciting client business requirements and translating them into a technology implementation for reporting or testing purposes.
- Experience advising on conversion rate optimization (CRO) based on data and analysis.
- A solid understanding of “whole digital ecosystem” measurement, going beyond the website, including lead funnels, CRM, fundraising platforms, email marketing, and social platforms.
- Demonstrated ability with data transformation (ETL/ELT) tools such as FiveTran, Stitch, and Funnel.
- Demonstrated ability to build dashboards and reports using Google Data Studio, Tableau, Datorama, or other business intelligence and data visualization tools.
- Excellent written and verbal communication skills
- Project management and organization skills
- Leadership and collaboration abilities
- Agency or consulting experience; this is a client-facing role.
- US Citizenship
Preferred Qualifications
- Hands-on experience with event-driven analytics tools such as the Adobe Analytics Suite, Mixpanel, and Heap.
- Hands-on experience with the data layer and ability to design analytics solutions based on the data layer.
- Ability to write custom SQL queries to extract and transform data.
- Experience with analytics for real-time personalization with platforms such as Adobe Target, Dynamic Yield, Acquia Personalization, or Optimizely.
- Experience with cookie consent management platforms such as OneTrust.
- An analytics certification such as Google Analytics IQ, DAA Web Analyst Certification, or similar.
- Ability to teach and mentor other staff members in informal or small-group settings.
Advancement Criteria
Phase2 is committed to transparency for career advancement. Eligibility for advancement is dependent on:
- Performance Management evaluation history indicating strong performance and exceeding expectations of current role;
- Consistent demonstration of successfully executing the minimum qualifications of the next level
- Endorsement from senior leadership and peers
The typical advancement path is to Senior Digital Analyst.
Environment
Physical Demands
- Frequently remain in a stationary position, often standing or sitting for prolonged periods of time.
- Occasional adjusting or moving of light objects up to 20 pounds in all directions.
- Continuous communication on live video chats, calls, and through emails and messaging platforms for the purpose of exchanging information.
- Continuous repetitive movements that may include the wrists, hands, and/or fingers.
- Travel (approx. 15% - 25%) when required.
Mental Demands
- Comprehension - Must continuously be able to understand direction and adhere to established procedures. Must also be able to gather information from clients and employees and synthesize this information in a meaningful way. May also be responsible for making improvements or recommendations to existing procedures.
- Organization - Must continuously be able to gather and classify information, store information learned from conversations and communications, and then be and be able to quickly recall, interpret, and explain information.
- Reasoning and Decision Making - Must continuously use logic to analyze and interpret information, and prioritize.
- Communication - Must continuously express or exchange ideas and meaning with employees and clients.
- Resilience - Must continuously adapt well in the face of workplace stressors.
Working at Phase2
At Phase2, we want you to be a force. Not for just one thing, but for your thing: the intersection of your expertise and your passion. And we will help you achieve it.
You are not just your expertise. You are a whole and complete story, and we invite all of it. We live fully with dynamic careers because we know that your best self is your whole self. That means we build authentic relationships with each other, there is no hidden home life, your schedule is your own, and the quirks that define you are storied.
Our formula for impact weaves together our brains and our spirits. We enchant with logic and lead with courage. We are questioners, nerds, and inventors — logicians at heart who meet challenges with curiosity and a “what’s next” spirit.
When we work as one, we are potent and powerful. We succeed together. Your team will give you the autonomy you want and will always challenge, support, and advocate for you — and together you will achieve more than you ever could alone.
We live our passion — ignite change and share it with the world.
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