Location
Morrisville, NC | United States
Job description
The purpose of the Social Media Ads Manager is to enhance Affordable Care’s supported dental practices’ digital presence, engagement, and lead generation across multiple platforms, primarily Facebook and Instagram. This role focuses on creating and managing high-impact social media advertising campaigns that effectively reach target audiences, drive KPI improvements, and support the marketing objectives of Affordable Care’s supported practice locations. The Social Media Ads Manager will utilize their expertise in social media advertising to develop innovative strategies, optimize ad performance, and contribute significantly to the company's growth and online brand reputation.
GENERAL DUTIES & RESPONSIBILITIES:
- Oversee the marketing initiatives of our practice locations through robust management and performance optimization of paid social media campaigns.
- Craft and manage campaigns, including asset creation and copy research for optimal Facebook account performance. Handle business settings across various social media platforms, such as Facebook Ads Manager.
- Execute testing and data analysis to identify the most effective and successful social media advertising campaigns.
- Actively engage in strategy development, including adjustments in objectives, audience targeting, placements, offers, and creative initiatives.
- Design and implement traffic, lead generation, and remarketing campaigns across several social media platforms, including Facebook, Instagram, and more.
- Efficiently manage and allocate individual practice ad spend budgets, balancing multiple campaigns, practice locations, and initiatives in a dynamic environment.
GENERAL KNOWLEDGE, SKILLS & ABILITIES:
- Profound knowledge of all Facebook/Instagram ad formats (Single Image, Carousel, Video, Stories, etc.).
- Skilled in Facebook Lead Ads for effective ‘On-Facebook’ lead generation.
- Advanced capability in audience targeting on Facebook & Instagram, utilizing Custom, Lookalike, Saved, and Retargeting audiences.
- Strong ability to leverage Facebook Insights for building more effective audiences and campaigns.
- Develop, manage, and scale Facebook ad campaigns that meet or exceed established KPIs.
- Strategize and oversee the lead acquisition strategy.
- Expertise in using advanced features within Facebook Ad Manager to enhance campaign performance: Pixel, CAPI, Retargeting, Ad Placements, Ad Targeting, Custom Audiences, and Look-a-like Audiences.
- Maintain up-to-date knowledge of Facebook’s tools for building campaigns, audience creation, conversion tracking, and other key functionalities.
- Utilize communication platforms like Facebook Messenger to enhance lead acquisition strategies.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, or related field.
- 2-4 years of experience in managing paid social media campaigns.
- Comprehensive knowledge of technologies and processes involved in running Social Media campaigns.
- Proficient in social media platforms and analytic tools.
- Ability to work well collaboratively and independently.
- Experience with Google Analytics (GA4) is a plus.
Job tags
Salary
