Marketing & Communications Manager

Location

Bentonville, AR | United States

Job description

What You'll Do

The Marketing & Communications Manager will lead internal and external communication efforts. The position is instrumental in crafting effective external communication strategies to drive membership, food & drink, and wellness sales, and generate general interest in our brand. The position will lead internal communication to keep our Members informed and engaged within the BlakeSt community. The Marketing & Communications Manager will analyze data to better understand various audience segments and develop appropriate communication plans for each.

This is a salaried, exempt role.

Benefits/Perks:

• Medical, Dental, Vision Benefits for Full-Time Employees.
• 401k match for Full-Time/Part-Time Employees after 2 months of service (must be 21 years or older).
• Employer paid Short-Term/Long-Term Disability and Life Insurance benefits.
• Paid Time Off + Company Holidays
• Maternity/Paternity Leave + Bereavement Leave
• Quarterly Bonus Potential 
• Employee Assistance Program, Bicycle Share Program.
• 50% discount at Ropeswing establishments for employees and up to 1 guest.

Additional details concerning Benefits/Perks will be provided at time of employment.

Responsibilities

• Evaluate current market trends and needs to establish marketing initiatives that promote sales.
• Work with the Director of Membership to create audience segments in the CRM platform. Craft appropriate messaging directly to those segments.
• Conduct monthly ad and marketing analytics reports to determine where people are visiting from, what pages they are visiting, identify our audience, and strategize how to reach them.
• Attend Member events and speak with Team members and Department Directors to collect story ideas, event details and updates for Members.
• Write and publish editorial articles, referred to internally as “Stories from Our Community”, and publish accordingly in the relevant platforms.
• Plan social media strategy to reach new audiences. Use social media ads to target new Members.
• Strategize on community engagement and outreach opportunities, and attend industry events to ensure that BlakeSt is represented to drive sales.
• Conduct regular evaluations of the BlakeSt brand, and any sub-brands, to ensure they are always represented as the leaders in the market.
• Assist the operations team in the development of sub-brands and graphics for concepts such as the annual backyard transformations and pop-up bars.
• Connect with event presenters, artists, etc. for details on monthly events to ensure accuracy in copy.
• Write monthly event copy, design posters and flyers, and design and send weekly and monthly newsletters.
• Strategize marketing initiatives in collaboration with department heads to drive revenue in all departments, including Food & Beverage and Wellness.
• Coordinate photo shoots for social media, event promotion, and website.
• Conduct and strategize with the Management Teams of other Ropeswing concepts to perform as-needed marketing projects.
• Recruit ambassadors to introduce new audiences to BlakeSt. Give ambassadors direction and keep them accountable for content production.

What You Need to Get the Job Done

• Strong computer skills and the ability to monitor numerous software tasks.
• High energy, positive, professional attitude, takes pride in work.
• Strong writing/communications skills.
• Possesses strong qualities of integrity, credibility, and commitment to company mission.
• Possess a sales mentality to promote BlakeSt services and products.
• Excellent multitasking skills; strong organizational ability, time management and detail orientation.Must be able to work mornings, evenings, and weekends. 

Employment contingent upon completion of a satisfactory background check.

In our commitment to wellness in the community, Ropeswing is proud to offer a smoke-free environment for all of our guests and employees.

*Ropeswing is an Equal Opportunity Employer, and we value diversity. All employment is based on merit, qualification, and business need.*

Job tags

Salary