Saucony Digital Marketing Manager, Lifestyle
Location
Rockford, IL | United States
Job description
Saucony Digital Marketing Manager, Lifestyle
SummaryAt Saucony, we exist for runners. Runners inspire us, bring us new ideas, force us to be better. They drive our design and engineering. They keep us competitive. They keep us hungry. They keep us honest. Whether it’s in a conference room or out on a lunchtime run, we’re constantly talking about and arguing about our sport, runners and the products that fuel them. We love our products and we run in everything we make. This focus and passion fuels us as we strive to create the best running shoes and apparel on the planet. We leave work each day knowing we’ve done everything to make runners’ lives just a little bit better.
Are you someone who is passionate about identifying and strengthening a brand’s intersection with culture-- music, fashion, art, etc.? Do you have experience driving break through social campaigns that gain attention and drive measurable impact?
This roll will be the day-to-day lead on the Lifestyle social media strategy and influencer marketing programs. They will lead the development and execution of digital marketing programs that support growth and revenue goals across digital channels for the global Saucony lifestyle business and ensure coordination and consistency with the regional (EMEA, APAC, LATAM & Canada) teams. This position will report into the Senior Brand Manager – Lifestyle.
The ideal candidate will have experience working on high energy, culturally relevant brands and/or projects and have a strong passion for social media and influencer marketing.
Current Employees interested in applying for this role, use the Current Employee tab in the top right corner to apply.
Job Description
PRIMARY DUTIES
- Works closely with marketing leadership to ensure digital content and social media strategies are global in scope, fully integrated across channels, and measurable in market.
- Develops and plans cross-channel marketing programs based on digital marketing principles – specifically leveraging desirable digital content and strategically distributing via social media networks.
- Engages relevant partners (internal and external) to create appropriate digital assets to execute campaigns. Formulates the brand social media analytical tool strategy and ensures familiarity with key industry tools.
- Sources and develops engaging content for owned channels, including blog, site and social.
- Creates social content that builds the brand and drives significant revenue.
- Drives Lifestyle influencer and ambassador strategy, while maintaining relationships and programs.
- Monitors innovative new social media platforms and trends to consider enhancements. Ensures enhancements are in-line with brand assets & messaging.
- Manages Lifestyle social media strategy and voice with marketing creative team.
- Proactively builds and publishes always-on social calendar and executes community management for social channels.
- Leads measurement and reporting for optimization, including product launches and weekly reports.
- Performs duties consistent with the Company’s AAP/EEO goals and policies.
- Performs other duties as required/assigned by manager.
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED
- Bachelor’s degree or equivalent experience required.
- 5+ years of omni-channel marketing experience, including experience with writing and creating original digital content. Consumer product experience required, experience in the footwear or apparel industry preferred.
- Passionate about culture and the brand’s connection to it
- Ability to listen, engage and respond to our consumer in a continuous way (always on) to ensure we are driving trial, loyalty, and advocacy.
- Previous supervisory skills preferred.
- Analytical skills with the ability to interpret and translate data into actionable proposals.
- Ability to build strong cross-functional relationships to develop impactful sales and brand equity driving programs.
- Demonstrated comfort level with public speaking and presenting.
- Strong project management skills, time management skills and attention to detail while simultaneously managing multiple projects.
WORKING CONDITIONS
2-3 days in-office in Wolverine’s Michigan headquarters. Normal office environment. Some travel will be required.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
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