Media & Analytics Advisor
Location
Type, TX | United States
Job description
Media & Analytics Advisor
JOB-10040805
Anticipated Start Date
03/25/2024
Location
Houston, TX
Type of Employment
Direct Hire
Employer Info
Our client is committed to helping shape the future of health care. We are recognized as one of America's leading health care providers and not-for-profit health plans. Founded in 1945, our mission is to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We serve 11.8 million members in eight states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal physicians, specialists, and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the art care delivery, and world-class chronic disease management.
Job Summary
Join our dynamic team as a Media and Analytics Advisor, where you'll shape and optimize media strategies for P&GA. If you're passionate about driving innovation, collaborating with global teams, and leveraging analytics to enhance media investments, we invite you to apply. Bring your skills in Google Analytics, Sitecore, and media measurement to make a significant impact on our organization's success.
- Provide media expertise to the organization by working with internal functions and external parties
- Consult on the development and execution of media plans to align with P&GA’s strategy
- Lead, provide guidance and track media investment budget, platform and mix to support P&GA’s business and marketing objectives
- Evaluate the effectiveness and efficiency of media plans through all available reporting and analysis
- Lead implementation and tracking of holistic measurement strategy across paid media channels with agency partners to allow for in-flight optimization and continuous improvement
- Coordinate and provide measurement and analytics support for integration of paid channels with owned channels
- Collaborate with global teams and other P&GA and EM communications, media, analytics and IT team to share and leverage industry and cross-BU best practices, data strategy and martech platforms where applicable
- Lead implementation and tracking of holistic media measurement strategy
- Lead analytics agency teams for holistic data strategy, including governance, tagging and taxonomy
- Offer media analytics expertise to enhance overall media investment effectiveness
- Ensure the effectiveness of media investment through all available mechanisms, recommend enhancements for continuous improvement
- Provide recommendations on how use of tech platforms may increase efficiency and effectiveness of paid media investment
- Lead faster pace paid media optimizations whenever possible
- Lead coordination and share-out of multiple reports (upper funnel, performance, CRM/Salesforce)
- Lead implementation and tracking of holistic media measurement strategy
- Lead analytics agency teams for holistic data strategy, including governance, tagging and taxonomy
- Offer media analytics expertise to enhance overall media investment effectiveness
- Ensure the effectiveness of media investment through all available mechanisms, recommend enhancements for continuous improvement
- Provide recommendations on how use of tech platforms may increase efficiency and effectiveness of paid media investment
- Lead faster pace paid media optimizations whenever possible
- Lead coordination and share-out of multiple reports (upper funnel, performance, CRM/Salesforce)
Skills Required
- Google Analytics
- Sitecore
- Media measurement/MMM
- Application of business and media related knowledge
- Digital Marketing knowledge
- Brand and third party management
- Strategic and Innovative
- Analytical
- Collaborative
- Salesforce Marketing Cloud (preferred but not required)
Education/Training/Certifications
- High School Degree or GED.
Job tags
Salary
