Walmart Inc.
Location
Bentonville, AR | United States
Job description
Senior Manager, Marketing Planning and Strategy – Grocery
The Senior Manager, Marketing Planning and Strategy – Grocery is one of the essential leaders in the marketing organization that will help create & support the vision for how Walmart brings quality groceries to customers to lives – through strategic thinking, creative actions & never been done before campaign opportunities- with a keen eye to driving the businesses that allow it to come to life.
About Walmart Marketing
Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.
Our Marketing team has flexibility- We’re currently operating 3 days in the office per week.
You will make an impact by :
Strategy and Execution: Drives the strategy and execution of lower funnel food marketing plan. Responsible for understanding business needs and translating those into marketing strategies that help us achieve our goals within grocery
Partnership and Collaboration: Partner with merchandising/buyers, customer science & marketing leads to develop and execute actionable customer propositions that lead the market and drive business growth
End-to-end journey: Work collaboratively with site and product teams to ensure that marketing activities are landing on destinations that deliver on the work and create sticky experiences
Training and development: provides development opportunities for associates through training, mentoring, assigning duties and building a team-based work environment
Integrated Marketing Planning & Implementation: Partner to provide holistic customer messaging plans with peers, agencies, media and creative partners to integrate stories into content plans- bringing them to life across a full funnel marketing approach- ensuring continuity between content and customer experience
Measurement: Supports weekly analytics reviews (in collaboration with analytics partners) and actions on optimizations to improve campaign and business performance.
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
You’ll sweep us off our feet if:
You have a background that includes food, grocery and/or grocery delivery marketing
You are customer and data obsessed. You think it’s fun to translate complex data and research into insights that speak to customers’ lives.
You enjoy crafting incredible creative brief and content plans to power creative and media strategies that are inspiring and motivating for a customer.
Working cross-functionally and being part of a team makes you feel energized and fuels your best ideas.
You’re organized, disciplined, and know how to guide a strategy all the way through to meaningful results for the customer and our business.
You have high standards and help encourage excellence across your peers and partners
You have a passion for the customer journey. You are constantly thinking about ways to improve their shopping experience online and off.
Minimum qualifications:
7+ years of experience in Strategic development or in a strategic capacity
5+ years of experience leading cross functional teams and influencing Cross functional partners like Merchandising, Creative, Media, Insights
2+ years of experience in Retail Analytics, Digital Analytics, or eCommerce Analytics
Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter
Leading cross-functional projects, Marketing or related field, Supervisory experience
How you’ll thrive at Walmart:
Performance-based incentive awards
401k with company match
Discounted employee stock purchase plan
Paid parental leave,
New surrogacy & adoption benefits
Unlimited Flex Time Off
Working alongside a diverse group of collaborative and innovative team members
Opportunity for growth and development across several areas of the Fortune 1 organization
And much more
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experience Masters: Business AdministrationJob tags
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