Capital City Press
Location
Baton Rouge, LA | United States
Job description
Job Title: Digital Strategist
Company: Georges Media (Parent Company of The Advocate, Nola.com, & The Times-Picayune) Location: Baton Rouge Type: Full-Time Hybrid Department: Advertising Reports To: Regional Director Baton Rouge Overview: Georges Media, the parent company of The Advocate, Nola.com, and The Times-Picayune, is seeking a dynamic and experienced Digital Strategist to join our sales team. This role is pivotal in driving our digital sales efforts, with a primary focus on expanding our client base, nurturing existing relationships, and re-engaging past clients. The ideal candidate will play a crucial role in large-scale sales initiatives involving a diverse range of digital products. Key Responsibilities: 1. Client Relationship Management: - Grow and maintain relationships with existing customers. - Prospect and onboard new clients. - Reactivate past customers, leveraging our comprehensive suite of digital products. 2. Sales Strategy: - Develop and execute strategies for large-scale sales involving multiple digital products. - Collaborate closely with multimedia sales representatives to maximize sales opportunities. - Identify market trends and customer needs to guide product development and sales approaches. 3. Digital Advertising Expertise: - Provide expert guidance on SEM, SEO, social media marketing, and programmatic advertising. - Leverage strong analytical skills to assess campaign performance and optimize strategies. 4. Team Collaboration: - Work in tandem with various departments to ensure cohesive sales and marketing efforts. - Provide training and support to sales reps in digital advertising concepts and practices. Qualifications: - Minimum of 5 years of experience in digital advertising or sales role. - Proven track record in sales and client relationship management. - Strong analytical skills and data-driven mindset. - Deep familiarity with SEM, SEO, social media, and programmatic advertising. - Excellent communication, negotiation, and presentation skills. - Bachelor’s degree in Marketing, Business, or related field (preferred). What We Offer: - A dynamic and supportive work environment in a well-established media company. - Opportunities for professional growth and development. - Competitive salary and benefits package. Georges Media is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Job tags
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