Director, Product Marketing - Operational Technology

Location

Columbia, MD | United States

Job description

Description

Who is Tenable?

Tenable® is the Exposure Management company. 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 60 percent of the Fortune 500, 40 percent of the Global 2000, and large government agencies. Come be part of our journey! 

What makes Tenable such a great place to work? 

Ask a member of our team and they’ll answer, “Our people!” We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you’re part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters. We deliver results that exceed expectations and we win together!

Your Role: 

Tenable is seeking a talented and dynamic product marketing leader to help drive the business, support internal GTM teams, and serve as the market expert for the Operational Technology (OT) sector.

Tenable is the Exposure Management company. More than 40,000 organizations around the world rely on us to help them understand and reduce cybersecurity risk. Our goal is to arm every organization, no matter how large or small, with the visibility and insight to answer four critical questions at all times: Where are we exposed? Where should we prioritize based on risk? Are we reducing our exposure over time? How do we compare to our peers?

In this role, you will lead a team of product marketers to create and execute the marketing strategy for our Operational Technology solutions. Reporting to the Vice President of Marketing, you will interface and regularly collaborate with a variety of teams within Tenable and play a key role in successfully executing product launches, enablement programs and demand generation campaigns for OT products. You will leverage analytics, establish benchmarks, and gain feedback to identify program success and/or opportunities for improvement. Ultimately, you will play a critical role in shaping and driving Tenable’s success in the Operational Technology security market.

Your Opportunity:

• Define value drivers tied to our customers’ business outcomes that are meaningful, relevant, and actionable  
• Perform market research and analysis using primary (customer, partner) and secondary (analyst, sales) sources; use this to inform product, pricing, and go-to-market strategies
• Develop buyer personas, solution messaging, and content strategy for the OT security market
• Create clear and compelling content for sales collateral, solution briefs, blog posts, website, webcasts, trade shows, and related activities to drive market demand and awareness
• Identify key technology partnership / co-marketing opportunities and new routes to market
• Lead cross-functional efforts to research, plan and implement go-to-market tactics that drive demand, customer adoption & success, and revenue
• Lead new product and solution launches
• Take ownership of the results by measuring the effectiveness of campaigns and launch activities with data-driven insights and performance tracking
• Actively participate in analyst relations and public relations initiatives
• Participate in webcasts, events and other demand generation activities
• Guide and contribute to sales and partner enablement
• Serve as a voice of the sales team to the product development organization
• Recruit, onboard and train new hires
• Provide mentorship, guidance and career development to members of the team
• Create an inclusive, supportive environment where all team members can do their best work
• Partner with manager (VP) on budget requests and spending for needs of strategy and/or team development.
• Provide input on yearly budget for planned strategy as well as for team (T&E, etc.)
• Must have ability to travel in the US up to 20% of time

What You'll Need:

• Bachelor’s degree or equivalent work experience required
• 10+ years of high tech product marketing or similar experience; 7+ years’ experience as a direct people manager
• Marketing experience within SaaS and security technology, as well as a working knowledge of cybersecurity trends. Experience in operational technology is a plus
• Proven background in owning customer research, market analysis, and segmentation
• Strong written and oral communication and the ability to translate technical concepts into business value for a variety of audiences
• Collaborative and team-oriented, with an ability to build strong working relationships across levels, departments, and geographically dispersed office locations
• Ability to blend strategic thinking with creative execution
• Excellent organizational skills and strong follow-through
• Ability to thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is set high
• Proven ability to balance multiple projects at the same time

And Ideally:

• Master’s degree
• Knowledge of the OT Security landscape

If you’ve reached this point, and you’re still not sure if you should apply…..Just do it! We’re human and we don’t fit a perfect mold. Having diverse backgrounds, experiences and perspectives, that’s a good thing! If you’re coming from outside of the cyber industry - great! If you’re looking to try something new - awesome! All we ask is you bring passion to all that you do, crave creativity and innovation, and embrace the hard work of gaining new skills and accepting big challenges.

The base salary range for this position is $160,000.00 - $213,333.33 USD. Compensation for the role will depend on a number of factors, including the candidate's qualifications, skills, competencies, location and experience, and may fall outside of the range shown. Employees are also eligible for variable compensation in addition to base pay (commission for sales roles, bonus for non-sales roles), depending on company and individual performance. Tenable also offers a variety of comprehensive and competitive benefits which include: medical, dental, vision, disability and life insurance; 401(k) retirement savings with company match; an employee stock purchase plan; an employee referral program; flexible spending accounts; an Employee Assistance Program (EAP); education assistance; parental leave; paid time off (PTO); company-paid holidays; health and wellness events; and community programs.

We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels.  If you need a reasonable accommodation due to a disability during the application or recruiting process, please contact [email protected]for further assistance.

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