Corporate Marketing Strategist

Location

Florida | United States

Job description

Corporate Marketing Strategist Location Florida : Company Description Zayo provides mission-critical bandwidth to the world's most impactful companies, fueling the innovations that are transforming our society. Zayo's 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo's communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises. Company Overview Zayo Group is a leading global provider of comprehensive data center, connectivity, and communication solutions. With a focus on enabling businesses to thrive in the digital era, Zayo empowers organizations with cutting-edge infrastructure and technology services. As a Corporate Marketing Strategist at Zayo, you will play a pivotal role in shaping and executing marketing strategies that drive brand awareness, engagement, and business growth. Position Overview We are seeking a dynamic and experienced Corporate Marketing Strategist to join our team. The ideal candidate will have a proven track record in developing and implementing strategic marketing initiatives to elevate brand positioning, enhance customer engagement, and contribute to revenue growth. As a key member of the marketing team, you will collaborate cross-functionally to align marketing efforts with business objectives, ensuring a cohesive and impactful approach. Key Responsibilities Strategic Planning:

• Develop and implement comprehensive corporate marketing strategies aligned with Zayo's business goals and market trends.
• Conduct market research and analysis to identify opportunities, threats, and key industry insights.
• Collaborate with internal stakeholders to define target audiences, value propositions, and competitive differentiators.
Brand Development:
• Drive brand awareness and perception through the development and execution of brand-building initiatives.
• Ensure consistent messaging and visual identity across all marketing channels and materials.
• Monitor and analyze brand performance metrics to refine strategies and tactics.
Content Development:
• Oversee the creation of compelling and relevant content that resonates with target audiences.
• Collaborate with content creators, copywriters, and designers to produce high-quality materials, including blog posts, whitepapers, presentations, and more.
• Leverage digital channels to amplify marketing efforts
• Monitor and optimize digital campaigns for maximum reach, engagement, and conversion.
• Plan, execute, and measure integrated marketing campaigns that align with business objectives.
• Collaborate with cross-functional teams to ensure seamless execution across various channels.
Qualifications:
• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience (5+ years) in corporate marketing strategy, preferably in the technology or telecommunications industry.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication and interpersonal skills.
• Demonstrated success in developing and implementing effective marketing campaigns.
If you are a results-oriented marketing professional with a passion for driving business success through strategic marketing initiatives, we invite you to apply and join our dynamic team at Zayo. Together, let's shape the future of digital connectivity and innovation Base pay range: $66,500 - $80,000, commensurate with experience Benefits, Rewards & Wellness
• Excellent Health, Dental & Vision Insurance
• Retirement 401(k) Savings Plan
• Fitness membership discounts
• Generous paid time off policy including paid parental leave
Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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Salary