Senior Vice President of Marketing

Location

Phoenix, AZ | United States

Job description

Join SALT Dental Collective and be part of a dynamic team dedicated to revolutionizing the dental industry through innovative marketing strategies and exceptional patient experiences. Since our doors opened in 2019, we made it our mission to help dentists grow their businesses. SALT is creating a vast network of like-minded dentists throughout the country. At SALT we provide all of the support services, so dentists can get back to being a dentist.

As the Senior Vice President of Marketing, you will be responsible for developing and implementing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. You will oversee a team of marketing professionals and collaborate with cross-functional teams to deliver impactful campaigns and initiatives to support the business objectives.

In this role, you will be a key member of the leadership team responsible for leading the strategic direction and execution of the company's marketing initiatives. The position will be located here at our home support office in Phoenix, AZ.

Essential Duties & Responsibilities

• Lead the Marketing function for the organization and drive enterprise and regional marketing strategies and solutions.
• Lead a team of Marketing VP’s, Marketing Managers, and Digital Marketing team members.
• Responsible for developing and executing the overall marketing strategy, including brand positioning, messaging, and integrated marketing campaigns.
• Drive comprehensive and measurable strategies across multiple local dental brands partnering with Operations and Partner Doctors.
• Drive the strategy development, planning, and execution of brand marketing, marketing communications, and direct marketing.
• Develop and maintain a deep understanding of the company’s market(s), market segments, competitive landscape, and competitive positioning.
• As a marketing expert, work collaboratively with senior leadership in organizational strategic planning, preparing frequent updates, including market analyses, market intelligence, and up-to-date research findings.
• Own fiscal responsibility for the department by working with department leaders to develop budgets; identify areas of need and present business cases to leadership for additional resources when necessary while identifying opportunities for efficiencies across the system.
• Member of senior management team in the presentation and articulation of the company’s aspiration, and performance to stated initiatives, to the organization and its board of directors.

Requirements

• Bachelor’s degree required, Master's preferred.
• 10+ years of experience as a marketing executive in a healthcare environment – healthcare experience is highly preferred.
• Lead and develop Marketing team and function for a scaling organization. Drive team performance and cultivate high-performance culture.
• Proven success in developing and executing strategies that will increase company market share and ROI.
• The ideal candidate will be interested in working in a fast-paced, high-growth, and fun organization and enjoy tackling the complex challenges associated with attaining acceptance of an emerging service provider model.
• A contemporary strategic marketer with demonstrated tangible successes, who has strong business acumen and change management leadership skills.
• Proven experience in working with and advising executive leaders on business opportunities and issues.
• Successful track record of using data and analytics to drive strategic decision-making combined with creativity and innovative thinking. Has been responsible for the development and implementation of marketing reporting framework specifically designed to measure effectiveness and return on investment.
• Possesses strong collaboration and teamwork skills and can gain and develop strong relationships across the organization. Ability to challenge the status quo and lead to new thinking about the brand, customer experience, and marketing programs.
• Displays a high degree of organizational agility - the ability to manage large-scale change programs, the comfort to influence without always having direct control, and the savvy to navigate complex situations with multiple stakeholders.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Job tags

Salary