Ecommerce and Marketing Mage for Small, Fun Novelty Sock Company

Location

Arvada, CO | United States

Job description

RESPONSIBILITIES BY AREA

WEBSITE/TECH

• Keeping the website up to date and fresh with graphics, topical promotions, featured products, featured headers, sales, etc.
• Regular testing of checkout and add to cart processes to ensure smooth flow for customers, especially after Shopify/app updates.
• General awareness of app/Shopify/integration updates. Work with Chelsea directly on integrations to improve business operations or customer experience.
• Keeping up to date on web trends/offerings to grow the company and seamlessly integrate marketing efforts and front end customer experience with efforts of the operations and fulfillment team.
• Management of marketing and web aspects of product launches (along with Chelsea)
• Graphic: Work with creative direction from Chelsea on “line branding” for launches and preparation of launch graphics for email, social media, website, and print.
• Development of landing page templates.
• Setup of new site, testing integrations, CRO, etc.

CREATIVE WRITING

• Help develop product descriptions, SEO friendly names/copy
• Ad copy, headlines
• Email body text
• Profile bios, landing page text, various page text

PHOTO EDITING/PHOTOGRAPHY

• In-house photography for various content, product photos
• Editing in Adobe Lightroom for content
• Limited Pack items edits

EMAIL

• Graphic: Email templates and flows for abandoned carts, marketing outreach
• Growth and Development: Management and implementation of said flows.
• A/B Testing and reporting
• Research and development of current market trends

PAID MARKETING

• Help with ad copy/headlines/grammar and spell check
• Account management, refinement of campaigns, testing
• Monitoring of analytics, trends, asset management

GRAPHIC/PRODUCT DESIGN

• Yes.

GENERAL OPERATIONS

• Help with development of systems/processes for operations team, automation of web processes, and basically anything that will help us be more efficient as needed.
• Build out and systems creation for FootClothes Customs

BACKUP AND OCCASIONAL

• Watching out for Chelsea stuff, emails, and fires if she is gone for an extended period. General backup ecommerce fire management.
• Admin/backup finance management - things like ensuring things are paid if I decide to take a vacation or setting up billing/monitoring performance on ad campaigns, etc. 
• Helping monitor launch timelines and marketing deadlines, communication with Chelsea regarding deadlines and timing needs.
• In-house product photography, staff portraits, images for graphics, etc.
• Backup sourcing/purchasing
• Since we are very small, in the event the entire ops team is sick or something, you might need to jump in on orders. 

OUTCOMES AND KPIS

• Revenue Growth : Achieve a minimum of $17,000 per month in additional revenue attributable to marketing and eCommerce initiatives. This is the overarching goal that encompasses the effectiveness of various strategies implemented by the role.
• Website Performance : Maintain a site conversion rate of at least 3.15%, ensuring the website is always up-to-date, user-friendly, and optimized for sales and engagement.
• Email Marketing Efficiency : Aim for a consistent increase in open and click-through rates quarter-over-quarter. Implement strategies for steady growth of the email subscriber list, focusing on quality engagements.
• Paid Marketing ROI: Achieve and maintain a return on ad spend (ROAS) of at least 3.2, optimizing campaigns for efficiency and effectiveness.
• Operational Improvements : Identify and implement at least one significant operational efficiency or process improvement per quarter that contributes to smoother business operations or cost savings.

DIVERSITY IN HIRING

At FootClothes, we celebrate diversity not just as a value but as a defining characteristic of our brand's spirit. Our team is a vibrant tapestry of talents, backgrounds, and worldviews, encompassing a wide range of musical affinities, personal identities, and life experiences. We believe that creativity thrives in an environment where everyone feels valued, included, and empowered to express their true selves. We're committed to building a workplace that mirrors the diverse community we serve, welcoming all voices and ensuring that everyone has the opportunity to make their mark in the world of alternative fashion.

THINGS TO NOTE

• Must work well in arbitrary circumstances
• The day to day is very different, it is not the same work every day and this is not a great job for someone who prefers a monotonous environment. Great for people who truly do thrive in the wild west of scary ecommerce with an entrepreneurial spirit. The job involves constant updates, adaptations, and changes which can be frustrating for someone who needs a constant up to date reference manual. This job is more about writing and rewriting the manual for growth, and not about following standardized processes. This job involves helping forge those processes alongside the company owner.

Requirements

MINIMUM QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.
• 2-4 years of experience in eCommerce and digital marketing, with a proven track record of growing online sales and engagement.
• Portfolio of past work that demonstrates skills in graphic design, content creation, or successful marketing campaigns.
• Experience with eCommerce platforms (preferably Shopify), digital marketing tools, and analytics software.

HARD SKILLS

• eCommerce Platform Expertise : Proficient in Shopify, including setup, integration, and optimization of apps and payment gateways.
• Digital Marketing : Knowledgeable in various digital marketing strategies, including email marketing, PPC, SEO, and social media advertising.
• Graphic Design: Competent in graphic design tools like Adobe Creative Suite (Photoshop, Illustrator) for creating web graphics, email templates, and marketing materials.
• Web Analytics : Ability to use analytics tools (Google Analytics, Shopify Analytics) to track performance, understand customer behavior, and make data-driven decisions.
• Content Creation: Strong writing skills for developing engaging product descriptions, ad copy, and content that aligns with SEO best practices. Photography and video editing skills are a plus.
• Technical Aptitude: Comfortable with basic web development tasks, understanding HTML/CSS, and managing website updates and troubleshooting.
• Project Management: Organizational skills to manage multiple projects simultaneously, from concept through execution, including product launches and marketing campaigns.

SOFT SKILLS

• Adaptability: Thrives in a dynamic environment with the ability to pivot quickly between tasks and adapt to changing priorities.
• Creative Thinking: Brings innovative ideas for marketing campaigns, product presentation, and overall brand enhancement.
• Problem-Solving: Capable of identifying issues proactively and developing effective solutions, especially in high-pressure situations.
• Collaboration: Works well in a team setting, offering support to other team members and able to communicate effectively with different departments.
• Entrepreneurial Spirit: A self-starter who is motivated to take initiative and drive projects with minimal supervision.
• Cultural Fit:  Aligns with and contributes to the alternative vibe of FootClothes, showing genuine interest in the brand and its community.

Benefits

Alt-friendly environment where you can be yourself for real.

Extremely flexible scheduling.

Autonomy and lots of influence in decision making.

Employee discount.

Bonuses.

While we can’t offer health insurance directly due to our size (there are 3 of us) - it was cheaper for us to get individual coverage through the marketplace, but we can discuss options for your specific situation.

Access to educational and growth opportunities.

Various time off structures.

Job tags

Salary