Dotdash Meredith
Location
Des Moines, IA | United States
Job description
Job Title
Editor, NewslettersJob Description
I. Job Summary | Major goals and objectives.
Execute content marketing strategy in a cross-functional environment including email, browser push notifications, and other audience retention initiatives to maximize web traffic, revenue, and other goals as defined, for Dotdash Meredith digital properties. Will write strategic, engaging content for newsletters, browser push notification campaigns, experiences and other strategies to drive online engagement for Dotdash Meredith brands. Will communicate regularly with online editorial, email, social media & editorial analytics teams to optimize engagement and key metrics that align with department goals. In addition, will assist with educating editorial teams about how to use data to create persistent audience engagement and growth, and make recommendations for new strategies to meet goals.
II. Essential Job Functions: Accountabilities, Actions and Expected Measurable Results
Build audience interactions through data-driven content selection and distribution via email, browser and push notifications, and other channels of engagement
Create and maintain a content plan for newsletter programs as assigned
Communicate effectively with editorial, production, and analytics teams to develop email content and deploy messages that align with achieving business goals
Utilize reporting tools to determine content strategy and plan that drives business goals such as site traffic, pageviews, and revenue.
Optimize content using accurate analysis of performance data
Use data and analysis to inform decision-making around content selection to maximize marketing performance
Assist in developing editorial analytics and reporting for Dotdash Meredith editorial teams to and work closely with brands to optimize content and new content creation
Assist with developing marketing copy that drives conversion for programs such as subscriptions, video and other editorial products
Coordinate with production team to ensure accuracy of all deployments
All other projects as required to meet traffic and revenue goals
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
Bachelor’s degree in Marketing, Journalism, Communications or equivalent training and/or experience.
Experience:
Minimum three years related professional experience.
Directly related internships may be considered in lieu of professional experience.
Digital marketing and/or social experience preferred.
Specific Knowledge, Skills and Abilities:
Fundamental understanding of the web, user-generated content tools and social media.
Good critical thinking, analytical, and problem-solving skills are necessary.
Must possess an understanding of basic Excel and/or Google Sheets functionality.
An interest in emerging trends within the email and/or social industry.
Must be detail-oriented and have strong organizational skills.
Ability to collaborate and build relationships with internal stakeholders.
Excellent time management skills for multiple projects with a range of scope.
Experience with Google Analytics, MicroStrategy, or Looker preferred.
% Travel Required (Approximate):
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing
.The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:
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